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B U S I N E S S A N D S U S T A I N A B L E D E V E L O P M E N T R E P O R T
2010
CAPITALIZING
ON OUR
BRANDS
The broad coverage of our brand portfolio gives
us the ability to respond to the multiple demands
of consumers and adapt to new modes of consumer
behaviour. In markets where the offer tends to
be commonplace, prestigious brands reassure
consumers.
INTERNATIONAL BRANDS
Each brand has a clear identity, expressed in a set of values. The Group offers its
consumers six brand worlds, aimed at global or multi-regional markets, each with
a distinctive, complementary approach. This allows us to pursue a product
development and distribution strategy which targets market segments, while
maintaining overall coherence in promotion and design.
LOCAL BRANDS
These brands are very well known and enjoy a strong image in their respective
regions. Omnipresent in the countries where they are sold, some are leaders in
their local markets or in product segments. Most of them also dovetail into our
global brand platforms.
France - Belgium
North America
South America
Asia
Due to its special nature and the vast extent of the Chinese and Southeast Asian markets, the Supor
brand has its own platform. Strongly associated with a better quality of life and caring for one’s
family, this brand evokes widely-appreciated values: trustworthiness and ingenuity in the service of
better living.
TOP-END/PREMIUM
4 th quartile+
3 rd quartile
2 nd quartile
1 st quartile
ENTRY LEVEL