Download the file. - Groupe SEB
Download the file. - Groupe SEB
Download the file. - Groupe SEB
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B U S I N E S S A N D S U S T A I N A B L E D E V E L O P M E N T R E P O R T<br />
2010<br />
GROWING<br />
IN fERTILE MARKETS<br />
Emerging countries, which are prime markets for new home equipment,<br />
are <strong>the</strong> Group’s growth drivers for <strong>the</strong> future. Urbanization, a rising<br />
middle class, greater purchasing power and <strong>the</strong> spread of <strong>the</strong> retail<br />
industry all point to rapid development.<br />
Most emerging markets affected by <strong>the</strong> economic crisis have made<br />
a quick recovery and are now returning to growth. Already well<br />
established in <strong>the</strong>se markets, <strong>Groupe</strong> <strong>SEB</strong> was able to benefit from<br />
this revived demand, with an increase of 18% in sales in 2010.<br />
ADVANCING WITH EMERGING MARKETS<br />
The rapid economic development of <strong>the</strong>se countries represents a<br />
real source of motive power for <strong>the</strong> Group’s organic growth.<br />
In Brazil, <strong>the</strong> emergence of a new middle class eager to buy<br />
products offers <strong>the</strong> Group a big opportunity. Present in <strong>the</strong><br />
Nordeste region of this fast-developing country, with a factory<br />
based at Recife and well-known local brands – Arno in small<br />
electrical appliances, Rochedo, Clock and Penedo in cookware –<br />
<strong>Groupe</strong> <strong>SEB</strong> is well positioned to respond to <strong>the</strong> demands of this<br />
new consumer audience with an adapted and targeted offer.<br />
A fAST-GROWING<br />
MIDDLE CLASS IN<br />
BRAZIL: 90 MILLION<br />
PEOPLE WITH A 46%<br />
SHARE Of PURCHASING<br />
POWER<br />
HIGHLIGHT<br />
!<br />
GROUP REORGANIZATION IN SOUTH AMERICA<br />
To improve <strong>the</strong> efficiency of our structures and reinforce cooperation between our subsidiaries in South America, it was decided at <strong>the</strong> end of 2009,<br />
to regroup <strong>the</strong>m around three multi-country support service clusters, covering Brazil, <strong>the</strong> Andean Pact countries and Southwest America. These<br />
regrouped marketing, sales, logistics and administrative teams gave us a more focused overall picture of our retail clients, and generated powerful<br />
synergy benefits which were quickly felt in our business results. In Brazil for example, our streng<strong>the</strong>ned sales force and a more assertive product<br />
strategy led to a resurgence of our cookware sales in 2010.