Download the file. - Groupe SEB

E X P E R T I S E
58-59
O P E R AT I N G S T R U C T U R E S
The success of a product depends on its efcient integration
into a coherent supply chain which guarantees satisfaction
for our retail clients and keeps promises to consumers.
...fOR A SATISfIED CUSTOMER
As end-user satisfaction is of paramount importance, Groupe SEB
strives to offer consumers quality products and, when needed,
good after-sales service adapted to each case. For this reason, it
adopts a proactive strategy of product support, with several goals
in mind:
Quality control
at every stage.
guaranteed strict quality control right from the
production stage – whether the product is made in-house
or sourced – to identify and resolve any potential
problems well up-stream;
user-support via detailed help websites (video,
demonstrations, advice...), to guide consumers in the
optimum use of products, and so avoid mishandling and
disappointments;
common worldwide standards of after-sales service
which can distinguish between customer discontent and
material defects; it should be easy to have a faulty
product repaired, and so limit the need for retailers to
handle claims, as well as avoiding unnecessary and costly
returns for the Group.
MORE THAN 100
LOGISTICS PLATfORMS
AROUND THE WORLD
Vacuum-cleaner tests
to guarantee
optimum efficiency.
SD
SPOTLIGHT
r
LOGISTICS: WHEN ECONOMY RHYMES WITH ECOLOGY
Thomas Debray, Group Logistics Manager
“To reduce CO 2 emissions in the supply chain, our logistics policy aims to use more eco-friendly forms of freight traffic, and
ensure optimum loading of transport units. Maximum loading of trucks and containers means less CO 2 per carried kilo, as well
as lower transport costs – being both an economic and ecological gain. In 2010, we introduced size constraints for packaging,
to be applied right from the product design stage, so as to optimize palette loading and minimize unused container space. Just a few millimetres less in
the height or width of a product can have a significant impact on loading rates – and so, on logistics costs...and ecological costs. We are now helping to
implement this packaging methodology in all the Group’s design units”.