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O P E R A T I O N S<br />
32-33<br />
B R A N D S , P R O D U C T S , I N N O V AT I O N<br />
RECORD ANNUAL CONSUMPTION<br />
Of YOGURT IN WESTERN EUROPE:<br />
22.8 KG. PER PERSON.<br />
In <strong>the</strong> same spirit, Lagostina has brought out a premium<br />
assortment, Linea Patrimonio, specially designed for cooking<br />
Italian dishes such as risotto and osso buco.<br />
Finally, satisfying <strong>the</strong> demands of <strong>the</strong> more concerned shopper<br />
means offering energy-efficient products such as <strong>the</strong> Acticook<br />
pressure cooker, or <strong>the</strong> Eco-intelligence vacuum cleaner (about<br />
30% less energy used) – products that respect <strong>the</strong> environment,<br />
and even use recycled materials (Enjoy spatulas, or <strong>the</strong> Natura<br />
cookware range).<br />
SD<br />
SPOTLIGHT<br />
rSTEAM IRONING SYSTEMS<br />
USING LESS ENERGY<br />
Jacqueline foucard, International Product<br />
Manager, Linen Care<br />
“Studies carried out in 2010 found that energy-saving is<br />
an important criterion of choice for today’s consumers<br />
when <strong>the</strong>y buy a steam ironing system. This is an area in<br />
which <strong>Groupe</strong> <strong>SEB</strong> makes regular progress: by <strong>the</strong> end of<br />
2011, Rowenta’s Eco-Intelligence range will see <strong>the</strong><br />
launch of a steam system that uses 30% less energy for equal performance.<br />
The energy saving is made possible by a new soleplate design which<br />
concentrates more of <strong>the</strong> steam onto <strong>the</strong> fabric being ironed, so avoiding<br />
steam wastage. We are also working to increase <strong>the</strong> product recyclability rate<br />
by looking at alternatives to materials such as <strong>the</strong>rmo-hard plastics used for<br />
iron rests and heat shields, which cannot be recycled.”<br />
HIGH PERfORMANCE fOR GREATER USER COMfORT<br />
This is why product efficiency is one of our top priorities, and why<br />
<strong>the</strong> Group’s new inventions are to be found in all our product<br />
areas. In cookware, <strong>the</strong> latest techniques in surface coating, utensil<br />
bases and detachable accessories (Ingenio removable handles,<br />
for instance) bring real benefits to customers and boost our sales.<br />
All-Clad’s expertise in lamination technology produced a series of<br />
multi-layer utensils (5 layers of stainless steel, aluminium, or<br />
copper) of truly outstanding quality, and now including its new<br />
D5 collection of induction cookware. In home care, our irons,<br />
steam systems and vacuum cleaners use high-tech solutions to<br />
optimize working speed and quality results: for irons, a selfcleaning<br />
soleplate, touch-button Turbo steam, or built-in antiscaling<br />
systems; for vacuum cleaners, more power for less noise,<br />
bagless cleaners with cyclonic technology, and so on. Ergonomic<br />
design is ano<strong>the</strong>r priority: a silicone grip surface for <strong>the</strong> handling<br />
parts of several products, telescopic handles and wheels for <strong>the</strong><br />
Liberty Pressing steam system to make it easy to move around.<br />
Insensium Resistal and Integral cookware<br />
ranges. An ultra-resistant surface coating and<br />
reinforced cooking base, thanks to anti-distortion<br />
stamping technology which integrates a layer of<br />
copper for more efficient heat conduction.