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B U S I N E S S A N D S U S T A I N A B L E D E V E L O P M E N T R E P O R T 2010 REINVENTING SPECIAL MOMENTS The Group’s chosen mission is to satisfy the multiple aspirations of consumers around the world by offering them innovative solutions that ease everyday tasks and improve the quality of life. ‘HOMEMADE’, A SYNONYM fOR PLEASURE AND HEALTH The growing popularity of ‘homemade’ food reflects different consumer desires: the pleasure of cooking, healthy diet and sociable meals. Echoing this trend, the Group has designed products ranging from the plancha grill to the slow cooker, which mark a return to traditional ways of getting meals ready, without the need to stand over a stove. Food-preparation appliances such as the Fresh Express grater-slicer for fresh vegetables, and automatic dough mixers for home pastry-making cater for the same demand. For dairy products, also very much in vogue, we have developed the Multi Délice – the first appliance to use steam to make yogurt, cottage cheese or milk-based desserts. Meanwhile, the Nutritious & Delicious range is revolutionizing kitchens with new and different approaches to light and tasty cooking, with: the Actifry, a minimal-oil fryer; two types of steam-cooker, the VitaCuisine for simultaneous cooking of a full meal, and the Nutricook which preserves the nutritional qualities of food. The minimal oil fryer, Actifry. The most recent models include a USB key that connects the fryer in just a click to the Nutritious & Delicious blog website, which offers recipes and advice from nutritionists and chefs. UNIQUE CONCEPTS fOR NEW LIfESTYLES In step with the faster pace of modern lifestyles, Groupe SEB facilitates change by simplifying, saving time and enhancing the quality of daily life. In food preparation, modernity is the keynote of Moulinex ranges: click-on accessories for the Click & Mix hand mixer, handpress lid-locking for the MasterChef 3000 food processor, or direct service onto the plate for the Fresh Express grater-slicer. Other ranges show the same approach with, for example, removable handles for frying pans and saucepans, or the always ready-to-hand cordless Air Force vacuum cleaner. There is also a growing demand for professional-quality products in the home. krups, as a specialist in coffee makers, meets this demand with an assortment of machines adapted to every taste – ranging from the multi-beverage Dolce Gusto, to the Nespresso, or fully automatic espresso coffee makers. HIGHLIGHT ! COOKERY CLASSES AND TRANSMISSION Of SKILLS The Group underlines its commitment to the subject of nutrition by paying special attention to young people. Present at France’s ‘Kidexpo 2010’ (Porte de Versailles, Paris), we provided classes for young people to teach them how to select wholesome ingredients and cook them properly. We also continued our partner participation in ‘La Semaine du Goût’ , a week-long education and awareness campaign covering 4,500 French schools, 15 universities, and 1,300 local authority workshops. In the United States, T-fal and All-Clad backed the ‘Chefs move to schools’ programme initiated by Michelle Obama to combat child obesity. Chefs share their experience with school personnel and parents, making them aware of the importance of a well-balanced diet. The Group supplied them with cooking equipment.
O P E R A T I O N S 32-33 B R A N D S , P R O D U C T S , I N N O V AT I O N RECORD ANNUAL CONSUMPTION Of YOGURT IN WESTERN EUROPE: 22.8 KG. PER PERSON. In the same spirit, Lagostina has brought out a premium assortment, Linea Patrimonio, specially designed for cooking Italian dishes such as risotto and osso buco. Finally, satisfying the demands of the more concerned shopper means offering energy-efficient products such as the Acticook pressure cooker, or the Eco-intelligence vacuum cleaner (about 30% less energy used) – products that respect the environment, and even use recycled materials (Enjoy spatulas, or the Natura cookware range). SD SPOTLIGHT rSTEAM IRONING SYSTEMS USING LESS ENERGY Jacqueline foucard, International Product Manager, Linen Care “Studies carried out in 2010 found that energy-saving is an important criterion of choice for today’s consumers when they buy a steam ironing system. This is an area in which Groupe SEB makes regular progress: by the end of 2011, Rowenta’s Eco-Intelligence range will see the launch of a steam system that uses 30% less energy for equal performance. The energy saving is made possible by a new soleplate design which concentrates more of the steam onto the fabric being ironed, so avoiding steam wastage. We are also working to increase the product recyclability rate by looking at alternatives to materials such as thermo-hard plastics used for iron rests and heat shields, which cannot be recycled.” HIGH PERfORMANCE fOR GREATER USER COMfORT This is why product efficiency is one of our top priorities, and why the Group’s new inventions are to be found in all our product areas. In cookware, the latest techniques in surface coating, utensil bases and detachable accessories (Ingenio removable handles, for instance) bring real benefits to customers and boost our sales. All-Clad’s expertise in lamination technology produced a series of multi-layer utensils (5 layers of stainless steel, aluminium, or copper) of truly outstanding quality, and now including its new D5 collection of induction cookware. In home care, our irons, steam systems and vacuum cleaners use high-tech solutions to optimize working speed and quality results: for irons, a selfcleaning soleplate, touch-button Turbo steam, or built-in antiscaling systems; for vacuum cleaners, more power for less noise, bagless cleaners with cyclonic technology, and so on. Ergonomic design is another priority: a silicone grip surface for the handling parts of several products, telescopic handles and wheels for the Liberty Pressing steam system to make it easy to move around. Insensium Resistal and Integral cookware ranges. An ultra-resistant surface coating and reinforced cooking base, thanks to anti-distortion stamping technology which integrates a layer of copper for more efficient heat conduction.
Page 1 and 2: BEYOND LIMITS B U S I N E S S A N D
Page 3 and 4: B U S I N E S S A N D S U S T A I N
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ACKNOWLEDGMENTS This document was p
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