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B U S I N E S S A N D S U S T A I N A B L E D E V E L O P M E N T R E P O R T
2010
PROXIMITY AND
STRONG APPEAL
Groupe SEB wants to be closer to its customers
by increasing its presence in all media channels,
where it can help people in their decisions to buy,
while the Group expands its consumer audience.
The Internet is new territory in which the Group has begun to
develop blog sites linked to social networks. For example, at
the end of June 2010, krups launched its community portal
www.tendencesculinaires.com, which posts recipes, discusses
culinary topics and shows off krup’s products.
fUNCTIONAL DESIGN
BLANKET MEDIA COVERAGE
The revival of markets in 2010 prompted the Group to reinvest
heavily in media advertising and other targeted promotional efforts
to restore dynamic sales momentum. We increased our spending
on advertising space by 50% – with TV spots still accounting for
80% of this budget – and continued to develop promotion on the
Internet. Parallel public relations exercises also increased:
Creative design is about concepts that involve more than just style.
As form is determined by function, Groupe SEB’s approach to
design is rooted in product functionality and user comfort. In this
way, design reflects distinctive functional features, clearly evoked
by the product’s appearance. Indeed, design is intrinsic to our
multi-brand strategy, as it conveys the values identified with each
brand, and so determines how each product world is perceived.
The Group’s 14-strong in-house design team also draws on outside
expertise and works closely with professional designers selected
for their individual approach.
participation in the Global Food Marketplace (SIAL)
trade show in France, with demonstrations of the
Nutritious & Delicious range;
All-Clad’s sponsorship of the Bocuse d’Or international
cuisine contest;
Rowenta’s presentation of steam irons at the IMG
Fashion Week in the United States, where it was an IMG
sponsoring partner;
new applications to promote the Group’s presence on
the Internet.
All-Clad celebrates its 40th anniversary with
the world’s top chefs at James Beard House,
New York’s prestigious gastronomic showcase.
To mark the occasion: a limited-edition Anniversary
Collection of All-Clad products.
ELITE, AN INTERNATIONAL PARTNER:
OVER 12 MILLION ARTICLES SOLD IN 5 YEARS,
IN 25 COUNTRIES, WITH A RANGE
NOW COVERING 35 PRODUCTS