Download the file. - Groupe SEB

B U S I N E S S A N D S U S T A I N A B L E D E V E L O P M E N T R E P O R T
2010
A WORLD
WITHOUT
BORDERS
N°1WORLDWIDE
COOKWARE - PRESSURE COOKERS - IRONS AND
STEAM SYSTEMS - ELECTRIC KETTLES -
STEAM COOKERS - TOASTERS - ELECTRIC fRYERS -
BREADMAKERS - INfORMAL MEAL EQUIPMENT -
fOOD PREPARATION EQUIPMENT -
BATHROOM SCALES
“
From its solid base in France, Groupe SEB has set its sights on
international markets for more than 40 years, pursuing a longterm
strategy of organic growth combined with acquisitions.
This strategy has given it a truly global profile today, with a
well-balanced geographic spread of sales.
Recent years have seen profound change in the international
scene. Our business environment is in constant flux, with, on the
one hand, well-developed mature markets which remain an
economic yardstick and still account for the bulk of our sales, and,
on the other hand, new emerging markets which are now
veritable growth drivers for the global economy.
60 MARKETING
COMPANIES
In these circumstances, the Group is pragmatic, adopting both
a global and locally-focused approach to the world. This strategy
allows us to aim for, or strengthen, leading positions in every
market where we operate.
To do this, we can rely on an outstanding brand portfolio, on
the industry’s most extensive product offer, on our constant
innovation, and on a dynamic sales strategy adapted
to each market. Our marketing teams
and local sales forces, familiar with their
territories, ensure coherent deployment
of our product offer and ongoing
constructive dialogue with our retail
clients.
Today, these combined strengths serve
to accelerate the global growth and
consolidation of our Group.
”
Frédéric Verwaerde,
Senior Executive Vice-President,
Continental Structures