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B U S I N E S S A N D S U S T A I N A B L E D E V E L O P M E N T R E P O R T
2010
A STRUCTURED OFFER
TO ATTRACT EVERYONE
The stronghold positions built up by Groupe SEB
around the world are thanks to its vast and
comprehensive product offer, aimed at every sphere
of home life and all segments of the market.
PRECISE SEGMENT TARGETING
Our outstanding brand portfolio is the backbone of our product
offer. Thanks to its very broad scope, we can finely segment
markets and offer adapted and complementary responses to
the needs of retailers. The Group works to extend its product
coverage over the entire market spectrum, from entry-level to
premium ranges, with tactical entry-level offers, constantly
updated mid-range assortments, and the highest standards of
technical performance, quality and service for the more selective
premium segment.
much of it dominated by retailer brands, Tefal reasserts its
presence with a competitive offer in nonstick enamel of
guaranteed quality. Tefal is also a benchmark brand in middle
ranges which it constantly updates to offer our customers lasting
performance and greater user comfort with products made from
enamelled aluminium, stainless steel or cast aluminium, or with
an induction-cooking base. Further up-scale, Lagostina offers
well-designed, elegant assortments that reflect the high standards
of Italian cooking. In premium ranges, All-Clad, with its unique
multi-layer utensils, brings the guarantee of truly professional
quality to kitchen equipment.
Beyond this international focus, ranges are also aimed to cater for
the needs of local markets: different lid-closing technologies
for pressure cookers (insert, bayonet or clamp systems), special
equipment such as woks and rice cookers in China, square pans
in Japan, the pastaiola or the risottiera in Italy...
KITCHEN ELECTRICS: IN LINE WITH TRENDS
kitchen electrics is an area of Groupe SEB business which is very
much abreast of trends, such as today’s keen interest in home
cooking, or concern for healthy eating.
1.5 BILLION CUPS
Of COffEE CONSUMED
DAILY AROUND
THE WORLD
COOKWARE: A MULTIPLE OffER
Cookware items – frying pans, saucepans, deep fryers, casseroles,
pressure cookers – are a striking proof of the Group’s ability to
deploy a whole array of materials, shapes, utensils and technologies
at every segment level, and across all markets. At entry level,
In food preparation, Moulinex has long-standing expertise. With
its Red Ruby range – catching on fast in international markets – it
offers an incomparable selection of easy-to-use everyday
appliances: handheld blenders, grater-slicers, shredders, food
processors, and so on. In beverage preparation, krups and Tefal
are the main flag carriers for products such as coffee makers,
multi-beverage pod machines and electric kettles. In addition
to these ranges, Rowenta offers a choice of elegant breakfast sets.
In cooking appliances, another product world served by Seb and
Tefal, product offers range from fryers – deep-fryers or minimal oil
– to steam cookers, table-top
ovens, barbecues, plancha
grills, waffle makers or yogurt
makers, and include local
products such as rice cookers,
electric pressure cookers, or