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B U S I N E S S A N D S U S T A I N A B L E D E V E L O P M E N T R E P O R T 2010 A STRUCTURED OFFER TO ATTRACT EVERYONE The stronghold positions built up by Groupe SEB around the world are thanks to its vast and comprehensive product offer, aimed at every sphere of home life and all segments of the market. PRECISE SEGMENT TARGETING Our outstanding brand portfolio is the backbone of our product offer. Thanks to its very broad scope, we can finely segment markets and offer adapted and complementary responses to the needs of retailers. The Group works to extend its product coverage over the entire market spectrum, from entry-level to premium ranges, with tactical entry-level offers, constantly updated mid-range assortments, and the highest standards of technical performance, quality and service for the more selective premium segment. much of it dominated by retailer brands, Tefal reasserts its presence with a competitive offer in nonstick enamel of guaranteed quality. Tefal is also a benchmark brand in middle ranges which it constantly updates to offer our customers lasting performance and greater user comfort with products made from enamelled aluminium, stainless steel or cast aluminium, or with an induction-cooking base. Further up-scale, Lagostina offers well-designed, elegant assortments that reflect the high standards of Italian cooking. In premium ranges, All-Clad, with its unique multi-layer utensils, brings the guarantee of truly professional quality to kitchen equipment. Beyond this international focus, ranges are also aimed to cater for the needs of local markets: different lid-closing technologies for pressure cookers (insert, bayonet or clamp systems), special equipment such as woks and rice cookers in China, square pans in Japan, the pastaiola or the risottiera in Italy... KITCHEN ELECTRICS: IN LINE WITH TRENDS kitchen electrics is an area of Groupe SEB business which is very much abreast of trends, such as today’s keen interest in home cooking, or concern for healthy eating. 1.5 BILLION CUPS Of COffEE CONSUMED DAILY AROUND THE WORLD COOKWARE: A MULTIPLE OffER Cookware items – frying pans, saucepans, deep fryers, casseroles, pressure cookers – are a striking proof of the Group’s ability to deploy a whole array of materials, shapes, utensils and technologies at every segment level, and across all markets. At entry level, In food preparation, Moulinex has long-standing expertise. With its Red Ruby range – catching on fast in international markets – it offers an incomparable selection of easy-to-use everyday appliances: handheld blenders, grater-slicers, shredders, food processors, and so on. In beverage preparation, krups and Tefal are the main flag carriers for products such as coffee makers, multi-beverage pod machines and electric kettles. In addition to these ranges, Rowenta offers a choice of elegant breakfast sets. In cooking appliances, another product world served by Seb and Tefal, product offers range from fryers – deep-fryers or minimal oil – to steam cookers, table-top ovens, barbecues, plancha grills, waffle makers or yogurt makers, and include local products such as rice cookers, electric pressure cookers, or
O P E R A T I O N S 30-31 B R A N D S , P R O D U C T S , I N N O V AT I O N RICE IS ONE Of THE WORLD’S MOST POPULAR STAPLE fOODS: 57.3 KG. PER PERSON, PER YEAR. soya milk extractors, which are specialty products of Supor in China. The Group has also developed a low-price Moulinex offer designed for basic functions. (more power and silence) have won many fans over the last three years in this very competitive market. In Personal Care, technical advances integrate current trends to offer consumers real solutions, such as bathroom scales that track weight and body mass, or hair-care appliances with heat control and ceramic-coated plates to protect the hair. HOME AND PERSONAL CARE: A DIffERENTIATED OffER The advanced technology used in our products is a prime reason for the Group’s success in this segment. In laundry care, from irons to steam systems, speed and efficiency are decisive. Higher ranges offer more sophisticated functions, with some features specific to the Rowenta or Tefal brands (precision-point ironing, microsteam or self-cleaning soleplate, anti-scaling system, etc). Rowenta’s vacuum cleaner ranges (bag, bagless or cordless), with high-tech features focused on performance and user comfort WORLD N° 1 IN STEAM IRONING SYSTEMS SD SPOTLIGHT r NATURA: MADE fROM 100% RECYCLED fOOD-SAfE ALUMINIUM Caroline Pinat, International Product Manager, Cookware “Tefal’s Natura range was inspired by the wish to create a collection of cookware (pressure cookers, casseroles, woks, frying pans) in cast aluminium which would be environment-friendly. Hence, the idea of using 100% recycled aluminium which also complies with food-safety standards. Groupe SEB is the first to offer such a solution in France. Other eco-friendly components in this range include handles made from recycled natural fibres, and packaging and instruction leaflets that use recycled paper or cardboard and plant-based inks. The Natura range, launched in France in 2010, is now being extended to other countries. Retailers have given the range a warm welcome, and several now include it in their permanent stock catalogue.”
Page 1 and 2: BEYOND LIMITS B U S I N E S S A N D
Page 3 and 4: B U S I N E S S A N D S U S T A I N
Page 5 and 6: 1 Chairman’s message A BUSINESS M
Page 7 and 8: C H A I R M A N ’ S M E S S A G E
Page 9 and 10: G O V E R N A N C E 04 - 05 ACTIVE
Page 11 and 12: G O V E R N A N C E 06 - 07 THE GRO
Page 13 and 14: G R O U P E S E B I N F I G U R E S
Page 25 and 26: TRANSfORMATION G R O U P E S E B I
Page 27 and 28: O P E R A T I O N S 22-23
Page 29 and 30: O P E R A T I O N S 24-25 T R E N D
Page 31 and 32: O P E R A T I O N S 26-27 B R A N D
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Page 43 and 44: O P E R A T I O N S 38-39 PRESENT I
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Page 57 and 58: E X P E R T I S E 52-53 WORKING IN
Page 59 and 60: E X P E R T I S E 54-55 OUTSOURCING
Page 61 and 62: E X P E R T I S E 56-57 O P E R AT
Page 63 and 64: E X P E R T I S E 58-59 O P E R AT
Page 65 and 66: E X P E R T I S E 60-61 H U M A N R
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ACKNOWLEDGMENTS This document was p
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