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B U S I N E S S A N D S U S T A I N A B L E D E V E L O P M E N T R E P O R T 2010 CIVIL SOCIETY: ALL INVOLVED AT THE MOOCA SITE IN SÃO PAULO, GROUPE SEB EMPLOYEES HELP WITH GENERAL EDUCATION COURSES fOR 32 YOUNG PEOPLE : fIVE YOUTHS ALREADY HIRED PROMOTING EQUAL OPPORTUNITY Committed to encouraging diversity within its own workforce, the Group also carries this message into the community. It does this in particular through educational institutions at several levels: in the high school classrooms of deprived areas it offers a perspective on the world of work; in universities and advanced institutes it draws the attention of potential future managers to the importance of respecting difference and appreciating the wealth of diversity. At local level, the Group’s entities participate in discussions on this theme – as in Burgundy, France, in November 2010 at a get-together with young entrepreneurs from inner-city areas. This message in favour of diversity is fully in line with the work of the Groupe SEB Foundation in promoting social integration. ANOTHER VIEW Of HANDICAP Ryadh Sallem, three times European wheelchair basketball champion, President of the CAPSAAA Association (CAP Sport Art Aventure Amitié) “So long as we have the right tools to compensate for our handicap, we can perform extremely well. That is as true in sport as it is in business!” This is easy to believe for anyone who has seen European wheelchair basketball champion Ryadh Sallem in action on a court. He is also President of CAPSAAA, an association for the alleviation of handicap and for promoting awareness of handicap via sport. On the initiative of Groupe SEB, Ryadh Sallem hosted a meeting of Group employees in Lyon in April 2010. A basketball match was organized between mixed teams of able and handicapped players in wheelchairs. The CAPSAAA players also put on an exhibition match to show their talent. “Too often, we associate handicap with suffering and failure. The point was to get rid of this received idea.” That this goal was achieved was clear from conversations with the participants, who appreciated the experience. A visit to the Pont-Evêque factory as part of a partnership project with ‘Sport dans la ville’. A basketball match between handicapped players and Groupe SEB employees.
S U S T A I N A B L E D E V E L O P M E N T 80 - 81 S TA K E H O L D E R S COMBINING THE ECONOMIC AND THE SOCIAL All around the world, Groupe SEB contributes to the economic and social fabric of the local communities where it operates. This is particularly true in areas where its plants have existed for a long time. In the United States, the All-Clad factory at Canonsburg has worked for the last 10 years with a local community organization, Life’s Work, which employs people who are mentally or physically challenged. It gives them the task of recycling metals and other one-off packaging projects. In 2010, Life’s Work presented All-Clad with a ‘Lifetime Achievement Award’ for the quality and consistency of its support. In France in 2009, the Rumilly factory helped to create a local employment rehabilitation enterprise EIDRA, which helps people in difficulty to move back into regular employment. A large part of the work done by EIDRA involves packaging Tefal products. In 2010, the Rumilly site helped EIDRA to perfect its skills in several areas (industrial organization, production management and training) thanks to the participation of some 30 Groupe SEB volunteer employees. TAKING ACTION ON HEALTH & NUTRITION Being a citizen enterprise also means being concerned with social issues. As a specialist in meal preparation, and with long years of research into cooking and nutrition, Groupe SEB has a contribution to make in the area of nutrition and the reduction of obesity. As well as developing products that make it easier to cook healthy and tasty food, the Group participates in many joint projects with health professionals. Examples in 2010 included a survey of medical practitioners on the eating habits of the French, campaigns to raise patient awareness about healthy eating, sharing of experience with hospital nutritionists, and participation in symposiums on obesity. A DOZEN ‘YOUTH AMBASSADORS’ fROM fOREIGN COUNTRIES, SPONSORED EACH YEAR BY GROUPE SEB MANAGEMENT SO THAT UNSOLD PRODUCTS CAN BENEfIT THOSE MOST IN NEED Jacques-Etienne de T’Serclaes, Founder-President of ‘L’Agence du Don en Nature’ “The Groupe SEB Foundation is a founding partner of ‘L’Agence du Don en Nature’ [the in-kind donation agency] which was created in 2008. Right from the start, Groupe SEB became involved in our project to collect unsold products from companies, and have them redistributed to associations helping people in difficulty. These associations place their orders with our warehouse (which is run by a social integration company) and the products are sent to them for a nominal sum. In two years, we have distributed more than €5 million worth of new products which have benefited some 350,000 needy people in France. The Groupe SEB Foundation helped us financially from the start, and is a major donor of household products such as frying pans, saucepans and vacuum cleaners – more than 85,000 articles in 2010. It is also helping us to expand in the Rhône-Alpes area by putting us in touch with other associations which it also supports. This is an ideal partnership!”
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BEYOND LIMITS B U S I N E S S A N D
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B U S I N E S S A N D S U S T A I N
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1 Chairman’s message A BUSINESS M
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C H A I R M A N ’ S M E S S A G E
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G O V E R N A N C E 04 - 05 ACTIVE
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G O V E R N A N C E 06 - 07 THE GRO
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G R O U P E S E B I N F I G U R E S
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TRANSfORMATION G R O U P E S E B I
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O P E R A T I O N S 22-23
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O P E R A T I O N S 24-25 T R E N D
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O P E R A T I O N S 26-27 B R A N D
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