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B U S I N E S S A N D S U S T A I N A B L E D E V E L O P M E N T R E P O R T 2010 CAPITALIZING ON OUR BRANDS The broad coverage of our brand portfolio gives us the ability to respond to the multiple demands of consumers and adapt to new modes of consumer behaviour. In markets where the offer tends to be commonplace, prestigious brands reassure consumers. INTERNATIONAL BRANDS Each brand has a clear identity, expressed in a set of values. The Group offers its consumers six brand worlds, aimed at global or multi-regional markets, each with a distinctive, complementary approach. This allows us to pursue a product development and distribution strategy which targets market segments, while maintaining overall coherence in promotion and design. LOCAL BRANDS These brands are very well known and enjoy a strong image in their respective regions. Omnipresent in the countries where they are sold, some are leaders in their local markets or in product segments. Most of them also dovetail into our global brand platforms. France - Belgium North America South America Asia Due to its special nature and the vast extent of the Chinese and Southeast Asian markets, the Supor brand has its own platform. Strongly associated with a better quality of life and caring for one’s family, this brand evokes widely-appreciated values: trustworthiness and ingenuity in the service of better living. TOP-END/PREMIUM 4 th quartile+ 3 rd quartile 2 nd quartile 1 st quartile ENTRY LEVEL
O P E R A T I O N S 28-29 20 EMBLEMATIC BRANDS B R A N D S , P R O D U C T S , I N N O V AT I O N AN OUTSTANDING PORTfOLIO Krups: precision, perfection, passion. Lagostina: Italian, elegant performance, enriching. All-Clad: professional, authentic, prestigious. Moulinex: easy, energetic, intuitive. Tefal: ingenious, generous, inspiring. Rowenta: demanding, intelligent, harmonious.
Page 1 and 2: BEYOND LIMITS B U S I N E S S A N D
Page 3 and 4: B U S I N E S S A N D S U S T A I N
Page 5 and 6: 1 Chairman’s message A BUSINESS M
Page 7 and 8: C H A I R M A N ’ S M E S S A G E
Page 9 and 10: G O V E R N A N C E 04 - 05 ACTIVE
Page 11 and 12: G O V E R N A N C E 06 - 07 THE GRO
Page 13 and 14: G R O U P E S E B I N F I G U R E S
Page 25 and 26: TRANSfORMATION G R O U P E S E B I
Page 27 and 28: O P E R A T I O N S 22-23
Page 29 and 30: O P E R A T I O N S 24-25 T R E N D
Page 31: O P E R A T I O N S 26-27 B R A N D
Page 35 and 36: O P E R A T I O N S 30-31 B R A N D
Page 39 and 40: O P E R A T I O N S 34-35 THERMO-SP
Page 43 and 44: O P E R A T I O N S 38-39 PRESENT I
Page 45 and 46: O P E R A T I O N S 40-41 I N T E R
Page 55 and 56: E X P E R T I S E 50-51
Page 57 and 58: E X P E R T I S E 52-53 WORKING IN
Page 59 and 60: E X P E R T I S E 54-55 OUTSOURCING
Page 61 and 62: E X P E R T I S E 56-57 O P E R AT
Page 63 and 64: E X P E R T I S E 58-59 O P E R AT
Page 65 and 66: E X P E R T I S E 60-61 H U M A N R
Page 71 and 72: S U S T A I N A B L E D E V E L O P
Page 75 and 76: E X P E R T I S E 70-71 E T H I C S
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S U S T A I N A B L E D E V E L O P
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ACKNOWLEDGMENTS This document was p
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