sPeCIAL ArABAL - ALUMINIUM-Nachrichten – ALU-WEB.DE

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ALUMINIUM INDUSTRY IN THE GULF Interview with Emal president and CEO, Saeed Fadhel Al Mazrooei “We can compete with any company in the world” © Emal President and CEO Saeed Fadhel Al Mazrooei: “Emal has a strong global market demand, and the local market and the downstream industry in the UAE are also growing.” ALUMINIUM’s editor-in-chief recently had the opportunity to visit Emirates Aluminium (Emal) in Abu Dhabi and talk to president and CEO, Saeed Fadhel Al Mazrooei, about the company’s future development, its Phase II expansion project, the Arab Aluminium Conference 2013 in Abu Dhabi in November, which will be hosted by Emal, and the recent announcement of the unification taking place between Emal and Dubal. Emal is currently expanding its production capacity from 800,000 to 1.3 million tonnes of aluminium and construction work at the site is in full swing. Once Phase II has been commissioned, Emal will be one of the largest single-site aluminium smelter in the world. ALUMINIUM: Mr Al Mazrooei, the Emal site and technical facilities are really impressive compared with the relatively small European smelters. There is a lot of construction work underway for the Phase II expansion. Is everything on schedule? Al Mazrooei: Yes, Phase II will be completed on schedule, and within budget. We will start energising the first cell early in the fourth quarter of this year. First hot metal will be produced at year-end, with full production being reached around mid-2014. Then we will not only have the longest potline in the world – 1.7 kilometres long – but also the best smelter technology available today. ALUMINIUM: … the DX+ technology from Dubai Aluminium. Al Mazrooei: The DX+ technology is a further development of the DX technology and will be used in our Phase II potline. Our Phase I potline uses the DX technology, now at 380 kA, upgraded from the 350 kA previously. This upgrade has boosted our aluminium production from 750,000 to 800,000 tonnes a year. The DX+ cells of the potline under construction will initially operate at 440 kA, and have the potential to operate at 460 kA. For that we have ordered the world’s largest rectifier ever being built. The current efficiency of the DX+ potline will be the benchmark for the rest of the industry. ALUMINIUM: Emal is already one of the most cost-efficient smelters in the world thanks to the low cost of natural gas from Abu Dhabi. This low-cost situation will improve further when the third potline comes on stream. Al Mazrooei: There are three main criteria for our outstanding position. One is energy, ‘clean energy’ as we call it. The second is the DX technology we use. It is the latest technology and has been developed to produce metal in a highly energy-efficient manner. And thirdly we should mention that we have implemented processes and procedures in our plant that promotes high productivity of our workforce. ALUMINIUM: The third potline will boost production to 1.3 million tonnes a year. Most of your production is destined for export. Where do you sell your products? Al Mazrooei: Today our products are sold to over 150 customers in almost 36 countries worldwide. 80 percent of our products are delivered to Asia, the US and Europe. About Emal potline, based on Dubal technology 30 percent of our products are delivered to South Asia, for example to Korea and Japan. We sell almost 200,000 tonnes a year to the US. We also sell our products to Europe, with Germany our largest market there. The Middle East takes part of the volumes, as do local markets in the Gulf. Our products are ISO 9001 certified so we comply fully with international standards. ALUMINIUM: The Middle East and Asia are on your doorstep whereas the United States and Europe are farther away. Does distance to market hinder your business in any way? Al Mazrooei: We are located in the middle of the world so we are able to deliver to Europe without any problems. The same applies to the US. ALUMINIUM: There are still EU customs duties on imports of aluminium to protect the European smelters. These must be a thorn in your flesh. Al Mazrooei (laughing): EU competitors are trying to protect their business but I think it is necessary to look at the industry as a whole. Downstream manufacturers should benefit from access to international markets. The European smelters were built many years ago and do not have the best energy efficiency. I think the European aluminium industry should encourage the downstream business because that is where the real added value is to be found. The same companies that push for EU customs duties come to the UAE and build new production facilities, albeit targeting the Asian rather than the European market. ➝ 26 ALUMINIUM · 9/2013
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