Powertrain 2020 - The Future Drives Electric (PDF ... - Roland Berger

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92 | Study Implementation and timing: Define your timeline with key milestones and turning points between now and 2020, when your new company vision should be fully established. This way, everyone has a clear understanding of what needs to be achieved by when to reach the long-term target. Always keep in mind that within the next 2-3 years, key lessons learned and unexpected changes in the technology and competitive landscape may still require certain adaptations to the overall strategy. Organizational change: Develop a detailed transition plan with regard to product portfolio development, resource allocation, skill build-up, partnering network and financial implications. Start this process now; there's no better time for radical thinking and change management than today. If you don't, the changes around you might force you to adapt anyway in the coming years, but it will be even more painful then. Ultimately, the move toward electric mobility comes down to two things: viewing and doing. Viewing the future potential in the area, and "doing" by starting clearly defined projects to build up know-how and gain hands-on experience.
93 | "Powertrain 2020 – The Future Drives Electric" The authors Michael Valentine-Urbschat is a Principal in the Automotive Competence Center at Roland Berger Strategy Consultants, where he is responsible for the e-mobility cluster. He has more than 10 years of experience in consulting and as a senior manager in the automotive industry, focusing on R&D strategies, new vehicle concepts and powertrain design. Michael holds a Masters degree in Mechanical Engineering from the Technical University in Munich and an MBA from INSEAD. Michael_Valentine-Urbschat@de.rolandberger.com Dr. Wolfgang Bernhart is a Partner in the Automotive Competence Center at Roland Berger Strategy Consultants. Wolfgang coordinates our activities related to new technologies (such as electrification of the powertrain), engineering and R&D. He has more than 16 years of experience working in consulting and in the automotive industry, focusing on globalization, R&D, new business model design and performance improvement. Wolfgang studied production engineering at the University of Karlsruhe and holds a Ph.D. from the Institute for Machine Tools and Operations Technology. Wolfgang_Bernhart@de.rolandberger.com Acknowledgements We would like to thank all our colleagues in our global automotive practice, especially those in the Detroit, Chicago, Tokyo and Shanghai offices, for their valuable support, insights and analytical work in backing up this study. And last but not least, we want to thank all our colleagues in the Munich office and the support departments who helped make this study possible. Thank you very much!
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Michael Valentine-Urbschat, Dr. Wol
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2 | Study Contents Executive summar
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4 | Study 1. High-power and high-en
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6 | Study Introduction There can be
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8 | Study These developments have r
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12 | Study 1.2 Regulatory framework
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14 | Study The Chinese domestic aut
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18 | Study 1.2.3 Steering demand In
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24 | Study Full hybrid powertrains
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30 | Study If most of the powertrai
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34 | Study PHEVs can take a number
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38 | Study For high-end application
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40 | Study To follow the path of le
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Page 96 and 97: 94 | Study Co-authors Ralf Kalmbach
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Powertrain 2020 - The Future Drives Electric (PDF ... - Roland Berger

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