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Full text PDF - International Policy Network

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178 Fighting the Diseases of Poverty<br />

Appendix<br />

Figure 1 Market equilibrium<br />

P<br />

S<br />

P0<br />

D<br />

Q0<br />

Q<br />

Figure 1 shows consumer willingness to pay, represented by the<br />

‘demand’ curve, D, and industry willingness to supply, represented<br />

by the ‘supply’ curve, S. The intersection of these two curves shows<br />

the total quantity that will be supplied, Q 0 and the minimum price<br />

charged, P 0 .

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