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<strong>DFDS</strong> annual report 2009 passenger shipping 31<br />

Activity trends<br />

The activity level on the Copenhagen-Oslo route was affected by the<br />

slowdown in the economy and the depreciation of the NOK, resulting<br />

in a 3 % decline in passenger numbers compared to 2008.<br />

The passenger composition also changed, with fewer passengers from<br />

the business and conference segment, although this was partially offset<br />

by more holidaymakers. In addition, the number of passengers originating<br />

from overseas declined by 16 %. Costs were reduced, primarily because of<br />

lower oil prices and the effects of Project Lighthouse. Ticket revenue and<br />

onboard revenue per passenger was 5 % lower and 3 % when adjusted<br />

for exchange rates. The route’s freight activities were handled by DSV via<br />

a space-charter agreement until September 2009, when <strong>DFDS</strong> Seaways<br />

took over. Freight earnings on the route were slightly lower in 2009 as a<br />

result of the general decline in the freight market.<br />

The Amsterdam-Newcastle route made significant improvements<br />

in financial performance in 2009 as a result of increased market share<br />

and lower costs for operations and bunkers. Despite difficult market<br />

conditions, including the weakened pound sterling and lower demand<br />

in Great Britain, the number of passengers increased by 10 % compared<br />

to 2008. This rise, primarily in the Dutch and German markets,<br />

can be attributed to increased marketing and sales efforts directed<br />

towards especially tour operators. The UK market remained on a par<br />

with 2008. The route’s freight turnover was reduced by 19 % in 2009.<br />

The Esbjerg-Harwich route’s passenger revenues and financial<br />

performance were transferred from Ro-Ro Shipping to Passenger<br />

Shipping at the start of 2009. The route made positive progress in<br />

2009, with a 9 % increase in passenger numbers. Most of the increase<br />

was attributable to the Danish market.<br />

Queen of Scandinavia, which has been laid up since the closure of<br />

the Bergen-Newcastle route in September 2008, was chartered out as<br />

a hotel ship for 105 days in 2009. At the end of the year, the ship was<br />

transferred to non-allocated items.<br />

Operating profit before depreciation (EBITDA) was DKK 314<br />

million, an increase of 62 % or DKK 120 million compared to 2008.<br />

The results for 2009 and 2008 are not directly comparable due to<br />

the aforementioned transfer of the Esbjerg-Harwich route, closure of<br />

the Bergen-Newcastle route and the chartering out of a passenger<br />

ship. Adjusted for these factors, and for restructuring costs related to<br />

Project Lighthouse and VAT refunds in 2008, EBITDA rose by DKK<br />

97 million to DKK 298 million, from DKK 201 million in 2008. Approximately<br />

70 % of this increase was due to lower net bunker costs,<br />

including hedging transactions, which constitute a large part of the<br />

saving. The rest of the increase was mainly due to the Amsterdam-<br />

Newcastle route, on which increased passenger earnings and savings<br />

on operational and port costs led to significantly improved performance<br />

and compensated for lower freight earnings.<br />

Depreciation amounted to DKK 211 million, an increase of DKK<br />

31 million, of which DKK 33 million was due to a write-down on the<br />

Queen of Scandinavia.<br />

Operating profit (EBIT) was then DKK 103 million.<br />

Average invested capital was DKK 1,693 million in 2009, a reduction<br />

of 6 % compared to 2008, as depreciation exceeded the level of<br />

investment. At year end, the capital invested in Queen of Scandinavia,<br />

amounting to DKK 152 million, was transferred to non-allocated items.<br />

The ship’s invested capital is thus included in Passenger Shipping’s<br />

invested capital throughout 2009. Return on invested capital was 6.3 %<br />

compared with 0.8 % in 2008.<br />

PASSENGER AND FREIGHT ROUTES (RO-PAX)<br />

PASSENGER AND FREIGHT ROUTES (CRUISE FERRY)<br />

SALES AGENCY<br />

PORT OF CALL<br />

<strong>DFDS</strong> Canal Tours<br />

<strong>DFDS</strong> Canal Tours operates canal tours in the Port of Copenhagen<br />

using 16 boats, including two with restaurants. The number of guests<br />

in 2009 was 720,000, which is on a par with 2008. The boats are also<br />

hired out for charter trips.<br />

In 2009, one of the tourist boats was converted from motor-driven<br />

to battery-operated, which has multiple environmental benefits. Work<br />

has been done on concept development, including guided tours in a<br />

greater number of languages, dinner cruises, art cruises and architectural<br />

cruises.<br />

Financial performance in 2009 was satisfactory.<br />

OSLO<br />

Financial performance<br />

Revenue in 2009 was DKK 1,620 million, 9 % or DKK 159 million lower<br />

than in 2008. Adjusted for the transfer of the Esbjerg-Harwich route’s<br />

passenger revenue at the start of 2009, the closure of the Bergen-<br />

Newcastle route in September 2008 and the chartering out of Queen<br />

of Scandinavia in 2009, revenue fell by 7 % or DKK 116 million.<br />

The adjusted revenue relates to the Oslo and Amsterdam routes,<br />

where 2 % of the decline can be attributed to lower revenue from<br />

oil-price surcharges due to lower oil prices in 2009. Most of the<br />

remaining decline is attributable to the Copenhagen-Oslo route, which<br />

was affected by 3 % fewer passengers, the weakening of the NOK and<br />

generally lower revenue per passenger. On the Amsterdam-Newcastle<br />

route, revenue from ticket sales and catering rose by 10 % adjusted for<br />

the weakened GBP, in line with the increase in the number of passengers.<br />

However, this increase was more than offset by lower revenue<br />

from tobacco sales and freight.<br />

NEWCASTLE<br />

HARWICH<br />

ESBJERG<br />

AMSTERDAM (IJMUIDEN)<br />

HAMBURG<br />

COPENHAGEN

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