English - DFDS

DFDS annual report 2009 HR REport 45
Recruitment
New employees to DFDS are often recruited locally, partly through
recruitment agencies in the various countries, partly via the company’s
website. Other increasingly popular recruitment channels include educational
institutions and social networking websites, e.g. Facebook.
In addition to this targeted recruitment of employees, DFDS is
part of Blue Denmark, a joint maritime industry project under the
auspices of the Danish Shipowners’ Association. Blue Denmark aims to
highlight the many good jobs, management positions and development
opportunities in the maritime industry. Its target audience primarily
consists of young people.
Training of apprentices and trainees
Every year, DFDS trains apprentices in economics, as well as shipping,
administration and travel, and this is an important investment in our
future employees. These two-year programmes attract large numbers
of applications, and include practical experience and international cooperation.
Shipping apprentices, for example, spend a year at offices
abroad, where they gain personal experience of other countries’ labour
markets and business environments within a secure framework.
In addition, DFDS acts as a work-placement venue, and offers
many opportunities, both on land and on board, for young people
to train as ship’s officers, cooks, waiters, etc.
Information
DFDS strives to provide employees and managers with quick, open,
clear and credible communication about its development strategy,
especially with regard to changes that may affect individual employees
and the reasons for those changes. The goal is for changes and new
initiatives to be communicated directly to employees via internal
media or meetings before the news is broken by external media
or spread by rumour.
In late 2009, DFDS concluded an agreement, which is expected
to be approved in Q2 2010, to acquire Norfolkline. Making optimal use
of both organisations’ strengths is a prerequisite for the future
success of the combined entity. The merger of the two organisations
will therefore entail a significant focus on HR in order to ensure
continuous, transparent and credible internal communication about
the integration process for both Norfolkline and DFDS staff.
Social initiatives
DFDS has entered into collaboration with “High Five” in order to
create job opportunities for young people with a criminal record.
The aim is to give these disadvantaged young people the chance
to work in a real job with long-term potential. In 2009, a total of
12 former young offenders were employed on ships under this
programme and the results were positive.
REVENUE PER EMPLOYEE
(ADJUSTED FOR BUNKER SURCHARGE)
(DKK MILLION)
2,0
1,8
1,6
1,4
DISTRIBUTION OF EMPLOYEES
ON LAND AND SEA
(NO. OF EMPLOYEES)
5.000
4.000
3.000
1,2
1,0
2.000
0,8
0,4
0,0
1.000
0
2007
2008
2009
2007
2008
2009
LAND
SEA