here - Ayala

Globe 2012 annual report
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Your Company concluded 2012 with recordbreaking
performance. Consolidated service
revenues were at an all-time high of ₱82.7B
– a strong 6% above last year’s, reflecting
tremendous growth despite a very challenging
competitive environment. Core net income
sustained healthy growth of 2% to ₱10.3B,
revealing highly positive business momentum
when isolated from one-time, nonrecurring
expenses. Against a compelling backdrop
of outstanding business outcomes, we also
increased our dividend payout by 3% and
remained true to our policy of distributing 75%
to 90% of the previous year’s core net income.
These results reflect your Company in fighting
form as a true market challenger wrestling
competition, winning over consumer preference,
and championing integrity in business practice.
We have been driving a total transformation for the past
3 years, all throughout anchoring every move on strong
customer-focus and an enriched experience. Following
through on our commitment, we are transforming holistically
to serve customers better.
We set out to build a brand new network that would greatly
improve the quality of mobile experience in the Philippines.
At this point, I am proud to announce that close to 90%
of cell sites nationwide have already been replaced with
state-of-the-art equipment that will bring pervasive 3G
signal. Progressively in metro cities, we are rolling out
4G/LTE performance and services with close to 800 sites
strong before 2014. Capacity boosting for all our facilities
is simultaneously underway as we are laying out an
additional 12,000 kilometers of fiber-optic cable across the
country. This entire undertaking importantly greens our
operations with dramatically lower power consumption and
a much smaller carbon footprint as we forge on with our
forward-looking thrust towards environmental care and the
sustainability of our operations. We have adopted and will
continue to employ eco-friendly solutions such as the more
prevalent use of solar-power and deep cycle batteries, as
well as the shift to outdoor facility models that cancel the
need for air-conditioning.
We also endeavored to integrate 200-plus antiquated IT
systems to raise the bar of how we deal with customers.
Our IT transformation is well underway to enable the
seamless stitch between service subscriptions and
real-time billing, all the way through to comprehensive
after-sales service. We have just freshly launched a new
business support system to this end that dramatically
changes the workflow for our front-liners, and the overall
experience for our customers in corollary improvement.
Soon a new business intelligence platform shall come on
line as well to know customers more intimately, and in so
doing, we shall be able to develop spot-on services for
them with more relevance and urgency.
₱82.7
billion
Consolidated Service
Revenues
₱10.3
billion
Core Net Income
₱67.2
billion
Mobile Revenues
In 2012, Globe set new records, moved closer
to superior customer experience, and marched
steadfastly towards long-term competitiveness.
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