here - Ayala

Globe 2012 annual report
empowering you, your way
TM
TM, the company’s mass market brand, has strengthened its
position in the market with its customized offers and promos
especially in the regions, where it has steadily attracted a
strong base of consumers who look for value-for-money
call, text and mobile internet services. It boosted its value
offerings with Combo 10 which gives subscribers unlimited
text and 10-minute bucket voice services within the TM and
Globe networks as well as 50 all-network SMS for as low as
₱10 for one day subscription.
To further drive usage among its subscribers and provide
value-for-money services in 2012, the company improved
its AstigTxt10 offering with TM Extend. For an additional
₱5.00 fee, TM subscribers registered to the promo gets an
extra day of unlimited texts within the TM or Globe networks.
It also improved its mobile browsing offers which included
SuperSurf, as well as promo bundles Social20, Mail20 and
Fun 20. Finally, TM responded to the growing demand for
Facebook access with its TM Astig Facebook offer, giving
users unlimited access to the social networking site for only
₱15 valid for 2 days. With TM Astig FB, subscribers can
browse through their Facebook accounts to post status and
comments, add friends, upload and tag photos, and edit
privacy settings while on the go.
Tattoo
Tattoo, hailed as the best broadband provider in the
Philippines, continues to sustain its double-digit growth
in both service revenues and subscriber base in 2012.
Broadband revenues grew 16% to ₱8.7 billion from ₱7.5
billion in the same period last year. The significant growth
of Tattoo has significantly contributed to the total all-time
high revenue of Globe of ₱82.7 billion, up by 6% from ₱77.8
billion in 2011. Subscriber base for Tattoo broadband grew
18% higher with 1.7 million subscribers by end year. Of
this, 77% are new subscribers of Tattoo On-the-Go; while
Tattoo@Home posted significant increase of 15% year-onyear
in subscriber base.
Tattoo was launched in 2009 as a nomadic broadband
service with bold and edgy imagery and value-for-money
prepaid offers. In January 2011, Tattoo evolved into an
aspirational brand for the youth still retaining its core valuefor-money
consumer proposition but this time leveling up the
customer experience with customizable plans and services
with the brand promise of “living without limits.”
Tattoo also launched its home broadband service portfolio
under the Tattoo@Home brand catering to the household
and family’s varied needs with customizable home
broadband plans.
Tattoo gained global recognition as Broadband Service
Provider of the Year by Research firm Frost & Sullivan,
two years in a row. It pioneered on a series of innovative
products and services in 2012 that led to its sustained
double-digit growth. Tattoo launched its first LTE broadband
service in Tattoo Black that offers the fastest speed and
comes with premium service and exclusive privileges. At the
same time, it was the first broadband to offer its own tablet
with the Tattoo MediaPad providing an affordable yet highly
functional device because of its office-on-the-go feature.
Tattoo also introduced LiveTattoo.ph, the first online lifestyle
portal featuring the latest offers, downloads and subscriptions
from a host of partner establishments. Coupled with the
launch of the website was the debut of Tattoo Prepaid
Lifestyle Sticks.
It also launched the Tattoo U-stick, carrying the logos of
specific universities, allowing students a creative venue to
express their academic pride. Tattoo also launched Tattoo
Torque, the fastest broadband with a maximum speed of 100
Mbps, bundled with a free landline service and WiFi router
with different service fees to choose from. At the end the
year, Tattoo-enabled tablet devices were launched such as
the Apple iPad 3 and Apple iPad Mini.
For the second straight year, Tattoo Broadband honored the
best social media players and advocates through the
T@tt Awards which the brand also pioneered. This first-ever
award-giving platform for cyberspace influencers validated
Tattoo’s dominance in the social media sphere.
Moreover, the breakthrough mobile and landline service,
Globe DUO, has expanded coverage to 49 key areas in the
country and targeted more areas at the end of 2012. Globe
DUO allows subscribers to make unlimited calls to landline
and other DUO users using only one phone, one SIM and
one billing. Additional Tattoo landline improvements included
the launch of Globe Super Homephone, a wireless landline
which features unlimited local calls, unlimited calls to Globe
Landline and DUO and unlimited calls to mobile numbers in
the same network.
The network’s broadband business continued to deliver its
value proposition by combining its services with Postpaid.
Launched in the second quarter of 2012, My Ultimate Super
Plan is a bundled offer that provides subscribers calls, texts,
mobile browsing, and broadband surfing under one plan for
as low as ₱999 a month.
For 2013, Tattoo will evolve further as a socially-relevant
brand empowering subscribers to use their social media
presence in making a difference in the lives of other people
and moving their world.
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