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Globe 2012 annual report
bridging communities
Bridging Communities
Globe BridgeCom Projects
Globe Bridging Communities (BridgeCom) is the corporate social responsibility (CSR) arm of Globe Telecom. Institutionalized
in 2004, Globe BridgeCom has evolved from practicing strategic philanthropy into a program which champions five pillars
representing major economic, social, and environmental advocacies: good governance (i-Lead), social entrepreneurship
(i-Prosper), environment conservation and protection (i-Conserve), access to education and social services delivery (i-Access),
and active citizenship through volunteerism (i-Give).
Globe BridgeCom works in strategic geographical focus areas—Batangas, Benguet, Bicol, Bohol, and Lanao—which were
chosen based on ranking of poverty incidence, high vulnerability to climate change, presence of local BridgeCom partnerships
and potential growth area for the business’ sales and marketing efforts. Globe BridgeCom has taken the Communities of
Practice (CoP) approach in all of the focus areas where all of the company’s advocacies are practiced and synergized.
By utilizing technology-based solutions, Globe BridgeCom aims to transform the lives of people, businesses, and communities
all over the Philippines. It continues to strengthen its partnership portfolio guided by principles of creating shared value, active
citizenship and environmental conservation, and use of ICT-based innovations.
i-Lead
Sagot Ka ni Kap!
The “Sagot Ka ni Kap!” program hinges on the core business and competencies of Globe
Telecom---mobile communication and broadband services. More than just equipping
the community watch volunteers with mobile phones and hand-held radios, Globe also
provides capacity-building workshops designed to inspire and enable them to be more
proactive in community development. The workshop includes modules on community
leadership, conflict resolution, and crisis management. The beneficiaries also receive a
one-year comprehensive personal accident insurance package.
The “Sagot Ka ni Kap!” program also strengthens the local security infrastructure and
inspires the essential set of capabilities needed for effective leadership and at the same
time, develop their capacities as future community leaders.
Globe BridgeCom Pillars
i-Lead
The i-Lead pillar is dedicated to the establishment of
peaceful, orderly and progressive communities through the
advancement of good governance and excellence in public
service. It aims to promote accountability, transparency
and increase one's participation in governance through
infrastructure support capacity development. More
importantly, the program intends to empower barangay
officials and the youth to become transformational leaders
and active citizens.
i-Prosper
The i-Prosper program works with social enterprises
and micro-entrepreneurs to establish sustainable forms
of livelihood for bottom of the pyramid (BOP) sectors
nationwide. Applying the same philosophy of Globe
Telecom's triple bottom-line approach of doing business,
the program aims to introduce socially responsible incomegenerating
opportunities for the entrepreneurial poor
through capacity development, provision of capital and
market access.
i-Conserve
i-Conserve is the environmental protection and
sustainability pillar of the Globe Bridging Communities, a
strategic venture to characterize the commitment of Globe
to business and environmental sustainability through the
use of its ICT competencies.
i-Access
The i-Access pillar supports a portfolio of programs
harnessing mobile and broadband technologies to improve
access to and delivery of social services to help national
government agencies, local government units and other
development players achieve equitable and responsive
delivery of mandates to citizens and disadvantaged
communities through sustainable and relevant ICT-enabled
content and technology solutions.
i-Give
The program aims to mobilize Globe employees to
be active citizens through volunteerism, whereby its
employees are encouraged and supported to volunteer
during relief operations, fundraising for Globe Bridging
Communities projects, and mentoring the youth, teachers,
micro-entrepreneurs, barangay leaders and other nongovernment
organizations.
The “Sagot Ka ni Kap!” program of Globe Bridging Communities aims to arm local leaders with mobile communication tools to prevent crime in
rural communities.
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