here - Ayala

Globe 2012 annual report
empowering you, your way
GCASH
G-Xchange, Inc. (GXI) is a pillar in m-commerce and a
fully-owned subsidiary of Globe Telecom. GXI pioneered
the mobile commerce service called GCASH which was
launched in the Philippines in October 2004. GCASH is
an internationally-acclaimed mobile commerce service of
G-Xchange, Inc. which allows Globe and TM subscribers to
send and receive cash conveniently anytime and anywhere.
It delivers over one single platform the three major cash
transactions made by consumers today: purchase and
payments, person-to-person or P2P transactions, and
domestic and international remittances.
In 2012, GCASH launched the GCASH PowerPay+, a salary
disbursement service that enables employees to receive
their salaries through their mobile phones and withdraw their
cash from any of the 13,000 ATMs all over the country using
the PowerPay+ ATM card. Their money can also be cashed
out through more than 7,000 GCASH outlets nationwide.
This pioneering product also provides insurance coverage as
an added benefit on top of all existing GCASH services.
GCASH also launched its very own mobile application with
the GCASH Mobile App which can be downloaded for free
from the App Store, Google Play or Blackberry® App World.
This smartphone application makes it more convenient
and enjoyable for users to do GCASH transactions such
as buying airtime load with 10% rebate, sending money to
others via mobile phone, Facebook and email and even
paying utility bills.
GCASH has also partnered with American Express to launch
the GCASH American Express Virtual Pay, a prepaid virtual
card linked to a subscriber’s GCASH mobile wallet which
allows users to shop conveniently online from both local
and international sites. It gives each user a personalized US
Address to allow delivery of purchases right at their doorstep
from international online sites which do not normally ship
goods to the Philippines.
GCASH American Express Virtual Pay is fast becoming
popular in buying digital goods as users don’t need to have
a credit card to purchase apps, music, or videos for their
smartphones or gadgets from Apple iTunes US and
Philippines Store, Google Play, Windows Marketplace and
BlackBerry® App World.
GXI is registered with the Bangko Sentral ng Pilipinas (BSP)
as a duly licensed Remittance Agent and Electronic Money
Issuer. As a BSP-supervised entity, GXI is required to
comply with the implementing rules and regulations of the
Philippine Anti-Money Laundering Law (R.A. 9160/9194) as
well as the rules on E-Money (BSP Circular 649). To mitigate
the risk of fraud, GXI employs system and operational control
measures like the use of two-factor authentication which
requires subscribers to use their GCASH-registered SIMs
together with their four-digit Mobile Personal Identification
Numbers (MPIN) before a transaction is processed.
GXI also has a system that diligently captures customers’
personal data that are electronically recorded and digitized in
a central database.
Similar to banks, GXI is capable of monitoring and reporting
GCASH transactions that are considered suspicious through
the use of a robust TelCo-grade fraud monitoring system.
The system captures both GCASH and TelCo data of a
registered GCASH subscriber. It uses software which can
automatically do trend analysis and linking of transactions
via configurable parameters which helps analysts in the
detection of transactions with unusual patterns. It also has
a daily and monthly transaction limit inherently set in the
system which prevents users in abusing the system.
With all these, GCASH continues to lead the mobile financial
services industry by continuously providing products and
services to address customer needs. With both Globe and
GCASH’s drive for a customer first and innovation mindset ,
both new and existing customers will continue to benefit from
these value-added services.
BPI Globe BanKO – banking for the
unbanked Filipino
BPI Globe BanKO, the country’s first mobile-based,
microfinance-focused bank and Globe Telecom’s joint
venture with BPI and Ayala Corporation, continued to make
headway in 2012, growing to almost 300,000 depositors just
one year after it launched its community banking services.
The bank offers affordable financial products to serve a
wider market through its 2,000-strong network of partner
outlets including pawnshops, grocery stores, pharmacies,
and other retail establishments. This pioneering “partner
outlet” concept of banking allows BanKO accountholders to
transact at accredited establishments within their community,
with expanded coverage that now includes Visayas and
Mindanao.
BanKO conducts acquisition and financial literacy caravans
at the grassroots level, giving the opportunity for residents
of marginalized communities and organizations to open
bank accounts. Through its full-year TV segment “Bossing
Savings” in Eat Bulaga in 2012, BanKO became a household
name among the DE segment.
BanKO continues to provide wholesale loans to microfinance
institutions (MFIs) such as rural banks, cooperatives, nongovernment
organizations and people’s organizations, who
in turn provide credit access to micro-entrepreneurs. Its
wholesale loan portfolio increased to ₱2.5B, 16% higher than
previous year.
It also partnered with various government agencies and
non-government organizations (NGOs) to provide access
to savings, insurance and loans. Recipients of the DSWD’s
Pantawid Pamilyang Pilipino program that provides cash
grants to qualified beneficiaries were given financial literacy
training and encouraged to open BanKO accounts. BanKO
partnered with the International Finance Corporation (IFC)
to give microfinance services to communities for clean
energy and energy-saving projects, giving access to cheaper
and environmentally-friendly sources of power for small
businesses. It also partnered with Alay Sa Kaunlaran Inc.
(ASKI) and the International Rice Research Institute (IRRI)
to extend microloans to farmer-members of ASKI who are
also BanKO accountholders, giving them access to credit for
materials to grow their yield and improve their productivity.
With its wide array of affordable financial services and
accessible touchpoints, BanKO is leading the way in
promoting financial inclusion by giving every Filipino the
opportunity to have access to banking services.
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