here - Ayala

Globe 2012 annual report
empowering you, your way
Mobile Data Services
Smartphone use in the Philippines is on a steady rise
especially with the availability of affordably-priced devices,
giving subscribers full access to internet surfing on their
mobile phones anytime, anywhere.
Keeping up with this growing demand, more mobile internet
services were offered by Globe, led by SuperFB for Globe
subscribers and AstigFB for the TM subscribers. Subscribers
are now able to enjoy unlimited mobile Facebook access
for as low ₱10 for one day or up to 30 days for ₱199. For
subscribers who want to do more than just Facebook, Surf
Bundles were made available so they can enjoy 1-day
unlimited access to Facebook and other favorite social sites
such as Twitter, Multiply, Yahoo! Mail, GMail, or YouTube.
For subscribers who want to explore the internet and its
wonders with an affordable, worry-free mobile browsing
experience, Globe PowerSurf empowers them to do just that.
Globe Postpaid subscribers can choose from ₱99 for 50MB
surfing or get up to 1GB surfing for 30 days for ₱499. All
Postpaid subscribers registered to PowerSurf are given a no
bill shock guarantee. As long as they stay subscribed to the
service, they will not be charged higher than ₱999 for mobile
browsing even if they exceed their megabyte (MB) allocation.
Prepaid subscribers, on the other hand, can surf for as low
as ₱15 for one day with 20MB surfing or get up to 1GB for 30
days for just ₱499.
Aside from innovative mobile data offers, subscribers are
also provided with excellent service delivery and customer
experience. They can easily access all offers by registering
through text or dialing *143# from their mobile phones for
free.
In October 2012, Globe and Google also introduced the
pioneering Google Freezone. A first in the world, Google
Freezone gives Globe Prepaid and TM subscribers access to
GMail, Google Search and Google+ for free via libre.ph. To
start using Google Freezone, subscribers can simply register
by texting LIBRE to 8888 or visit http://libre.ph through their
mobile phones.
Ending the year with another innovation, Globe Telecom
unveiled its own roster of Globe Mobile Applications –
GMESSAGE, GMOVIES, GSERVICES and GCCASH,
designed to give subscribers with unique, relevant, and
delightful mobile content that will add value to today’s fastpaced
lifestyle.
GMESSAGE, the first in Asia, is a mobile messaging
application that enables users to send and receive free and
unlimited messages, share photos, videos and audio files with
other GMESSAGE users anywhere in the world. The app also
allows users to send messages to other mobile subscribers
for only ₱0.15 per message. GMOVIES is a one-stop mobile
application for all movie needs such as checking movie
schedules and reviews, booking and reserving seats, and
buying movie tickets from the mobile phone. GSERVICES is
an account management app that allows subscribers to check
their prepaid load or outstanding postpaid balance, register to
promos, check rewards points, redeem rewards and request
for bill reprints. GCASH empowers subscribers to buy prepaid
load anytime and anywhere with a 10% rebate, pay bills,
send money to family and friends via their mobile or through
Facebook, and send donations without having to memorize
keywords or access numbers.
Globe Labs
To further sustain the growing mobile application industry and
strengthen its confidence in the talent of every Filipino, Globe
brought to life Globe Labs. Globe Labs is a fast-growing
developer community striving towards creating revolutionary
mobile innovations. Through this group, aspiring and
experienced developers will have the opportunity and
means to further develop their ideas and talents on mobile
applications and be able to promote these inventions on a
greater scale.
With Globe Labs, knowledge and skills enhancement
are provided through regular trainings to introduce new
technologies and platforms to help developers keep their
competitive edge. Other support mechanisms such as tools,
resources, facilities and enablers which pave the way for
application development are included once registration is
completed by every member. This pool of developers is
assisted by Globe Labs in commercializing and monetizing
their developed applications.
Everyone interested can join Globe Labs even without any
background on information technology (IT) or computer
software. The key is every individual’s passion on building
and innovating applications for tech-savvy mobile users.
Globe Labs also has an existing partnership with the
University of San Jose – Recoletos (USJR) in Cebu
City for idea exchange and integration to the curriculum
through capacity building, research, and mobile application
development. As a result, Globe Labs provides annual
training and technical support for graduating students and
faculty members of USJR and has commissioned Orange &
Bronze Software Labs, to design a mobile app development
course for the school.
A similar activity co-presented by Google Developers
Group – Philippines (GDG-PH) was held in Cebu and
Bacolod to bring the latest technologies through the first
GDG DevFest in the Visayas region. In the said event,
tech enthusiasts were able to learn more about Google
technologies and products and at the same time interact
with local product developers. HTML5, Android development
& Google developer tools, Google Apps, Maps & locationbased
services were also tackled. For the business minded
people, the focus was on Google AdSense and Social Media
Marketing.
Another partnership with GDG and World Bank was entered
by Globe Labs for the staging of the Sanitation Hackathon
in December. The SanHack targeted developers who could
create apps to address the global problem of providing clean
toilets and drinking water.
Other initiatives supported by Globe Labs include
PinoyBBDev and 2nd PinoyBBDev Hackathon in August
and Blackberry® Jam Manila in October. Also, Globe Labs
together with Microsoft Philippines and Nokia Philippines,
organized the first ever Windows Phone 8 Developer Day in
November.
Globe Labs will continue to organize events that support
local tech enthusiasts to further foster innovation and
idea generation that will help boost the country’s mobile
technology scene. So far, Globe Labs community has over
4,000 members composed of IT professionals, programmers,
designers, analysts and system integrators and also students
and business managers.
In 2012, various events were organized by Globe Labs
to fully help its community understand and produce more
relevant ideas and innovations. For instance, Globe
Labs Developers Day focused on the theme – “Apps
Developments using Facebook APIs”. The sessions gave an
overview and walkthrough of Facebook’s mobile platform,
Open Graph API, App and Games Development and
the Facebook App Center. Facebook Head of Developer
Advocacy, Mr. James Pearce was present to grace the event
which was held in Makati City.
38 39