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Globe 2012 annual report
empowering you, your way
The Globe Store
By end year of 2012, the company has 168 Globe stores
all over the country where customers can inquire and
subscribe to wireless, broadband and fixed line services,
reload prepaid credits, make GCASH transaction purchase
handsets and accessories, request for handset repairs, try
out communications devices, and pay bills. The Globe stores
are also registered with the Bangko Sentral ng Pilipinas
(BSP) as remittance outlets.
Continuing Globe Telecom’s commitment to deliver superior
customer experience across the country, Globe introduced
new store formats in response to the need for more customer
service channels to accommodate more subscribers availing
of Globe postpaid, prepaid and internet services.
The new store formats—the premium dealership store,
pop-up store, microstore, kiosk, and store-on-the-go—each
provides a different retail mix to our subscribers. The new
stores were carefully designed based on demographics,
lifestyle and shopping behaviors of its customers.
Each store provides a unique experience for customers.
A Globe Premium Dealer Store is a full-service Globe
concept store owned and operated by a third-party investor.
Meanwhile, the Globe Kiosk in is a permanent fixture but its
unique design and on-the-go products coupled with selfserve
machines like bills payment machine and interactive
screen for after-sales service provide a different experience
for customers. The Globe Microstore is an in-line store that
has a more relaxing atmosphere. The retail specialist sits
beside the customer to interact. The store’s furniture was
specifically designed to support this type of interaction.
Globe also launched its Pop-Up Store, a deployable pop-up
version of the Globe Store that can be caravanned anywhere
nationwide allowing more areas to experience the products
and services of Globe. Its functionality is similar to a Globe
concept store which carries the signature retail concept
design similar to the concept store which Globe pioneered.
In addition, the Globe Store-On-The-Go is a fully-functioning
mobile Globe Store that is deployed in far-flung areas where
customers need the services of the store.
To date, Globe has converted around 80% of its total store
channel nationwide to full-service concept stores and is set
to complete the conversion in 2013.
Reliable Marketing and Advertising
Corporate advertising must be fair, truthful and accurate.
It should not contain any exaggerations or sweeping
generalizations that may mislead the public regarding
the advertiser or the attributes of its products or services.
Where the advertisements contain specific claims regarding
the company or its product or services, such claims must
be verifiable and subject to substantiation in the same
manner as regular product or service advertisements. All
our products and services seek approval from National
Telecommunications Commission (NTC) and Department
of Trade & Industry (DTI), before being launched into the
market. All the advertisements for our products and services
fulfill the requirements of the Ad Standards Council (ASC).
Being a service provider – we ensure that consumer health
and safety are properly addressed during the marketing and
communication stage of the product.
PROCUREMENT MANAGEMENT
The Procurement team maximizes value, minimizes risk
and provides the right total cost/value and innovation to the
business through commodity management, selection of
best-in-class suppliers and pursuit of process excellence in
procurement and supply chain management. Globe values
its relationship with suppliers as manifested in our shift
from transactional orientation to a more relational, strategic
partnership. This includes regarding our major suppliers as
our business partners.
In 2012, the Procurement team held the 9th Business
Partner Awards where Globe recognizes the best performing
vendors in the previous year. Also in 2012, the Globe
Vendor Council program was launched, which aims to
foster stronger business relationships between Globe and
its business partners and to leverage on each other’s best
practices and capabilities in quality, customer service and
cost management.
Local and Foreign Suppliers of Globe:
Local
Accredited Vendors
90%
Products and Services secured in 2012 48%
Vendors Used
83%
Foreign
10%
52%
17%
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