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Globe 2012 annual report
bridging communities
Globe also launched the Kape’t Buhay Program in
partnership with Bote Central, Inc. in 2012 which provides
farmers with a community roasting business unit (CRBU)
allowing them to roast their own beans. With the improved
capacity combined with seminars on business skills
development, planning and bookkeeping, the farmers now
have the opportunity to increase their earning potential.
Globe supported twenty-one coffee roasting communities
in 2012, encouraging them to capitalize on other earning
opportunities all throughout the chain of coffee production.
The same coffee beans from the Kape’t Buhay program are
also used in the various coffee vendo machines located in
Globe Telecom offices in Metro Manila. The coffee vendo
machines allow Globe employees to enjoy freshly-brewed
coffee produced under fair trade principles and at the same
time empower employees to do their own share for local
coffee farmers and small communities.
Globe also tapped Salay Handmade Paper Industries, Inc.
and Custom Made Crafts Center, Inc. (CMCC) to produce
the 2013 My Fair Share Planner, made from handmade
paper and bound by a special weave by the Higaonon tribe
in Bukidnon.
The My Fair Share program has helped raise a total of
₱4,110,249.60 in revenue for Globe BridgeCom’s partner
communities. It has also helped foster responsible
consumerism among Globe employees, brand segments,
media partners, and subscribers which in turn helps achieve
the company’s sustainability objectives.
Coffee-Roasting Communities Supported by Globe
BridgeCom:
1. Social Action & Development Center in Lagawe, Ifugao
2. Samahan ng nagkakaisang Brgy. ng Guinayangan in
Quezon Province
3. Episcopal Diocese North Cordillera in Bontoc, Mountain
Province
4. Pinagdanlayan Farmers Association in Dolores, Quezon
5. Tricom in Sultan Kudarat
6. Samahan ng mga Alangan Na Mangyan in Calapan,
Oriental Mindoro
7. KPFMI in Guingoog, Misamis Oriental
8. CRS in Maramag, Bukidnon
9. Happy Earth in Lipa, Batangas
10. Bote Central in Las Pinas
11. Meralco Foundation in Tanjay City, Negros Oriental
12. Sulu Coffee Task Force in Jolo, Sulu
13. Banas Café in Sagada, Mt. Province
14. LYASD-Liguasan Youth in Sultan Kudarat
15. Nisard Foundation in Bacolod City
16. Kape Pinoy in San Fernando, Pampanga
17. Bote Central in Alabang
18. Batangas Coffee in Batangas City
19. 18 Days Cash & Carry in Makati City
20. Baguio Coffee in Teacher’s Camp, Baguio
21. Matutum Coffee Farmers-Green Tropics in General
Santos City
Financial Inclusion for the Bottom of the Pillar (BoP) through the Promotion of
Mobile Savings
The partnership with BPI Globe BanKO, the country’s first mobile-based savings bank, has enabled Globe to provide
lower-income segments access to a variety of financial services. By providing Globe Bridging Communities SIM cards to
beneficiary communities— which include fisherfolk, coffee farmers, and marginalized communities—Globe BridgeCom
empowered marginalized communities with their own bank accounts accessible through mobile phones.
Thus far, Globe BridgeCom has significantly promoted the culture of savings among the lower-income segments: 4,161
mobile savings accounts have been opened by the beneficiary communities since January 2012 with a total of ₱404,899.00
in savings mobilized.
Shared Value Creation
BOP Sector Financially Included/
Accounts Opened
Amount of Savings Mobilized
Amount
4,161
₱404,899.00
Liberating the Unbanked
Rag weaver Victoria Taborda spends her days weaving
doormats and rags to help her husband make ends meet and
feed their brood of four children. Opening a bank account
does not rank high on her list of daily priorities. According to
Taborda, her income from weaving sometimes reaches up
to ₱1,000 in a week. She shares,“Yung mga rag at doormat,
₱75 per piece namin binebenta.” She never tried opening a
bank account because of the strict guidelines set by financial
institutions and the family always needed the extra cash
required for the maintaining balance.
Taborda is now one of the Cash Conditional Transfer
beneficiaries in Baguio City empowered with her first savings
account through a partnership by the Department of Social
Welfare and Development (DSWD) with Globe Bridging
Communities. Globe partnered with DSWD to aid CCT
beneficiaries with sustainability skills and empower them
with their own bank accounts using the Globe Bridging
Communities (GBC) SIM. T his gives them access to a
variety of financial services through BPI Globe BanKO, the
country’s first mobile-based savings bank.
Says Taborda on her first bank account, “Buti nalang at
nakapagbukas na kami ng sariling naming bank account.
Kahit konti, makakatulong sa maliit na kita namin.” Taborda
also received free life insurance which comes with the
savings account. The Baguio weaver shared that the family
will save some of the funds they received from the DSWD
CCT program and work towards saving. “Gusto ko rin
magkaroon ng sariling business para di na ako mamasukan
sa iba, ako na ang maghahabi at magbebenta ng mga rag at
doormat.”
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