Bailey.Academic_Writing

18 The Writing Process: Reading and Note-making
that a chicken and banana man is not a main board
director. Some people, generally those in accounts,
have had the same sandwich for the past 30 years.
People like to prove how busy they are by eating their
sandwich at their desk. But this is counter-productive,
because every time you take a mouthful the phone
rings, and you’ll only get to finish that last mouthful
just before you go home.
b) Writing for publication can be both profitable and
enjoyable. It’s open to everyone, because you
don’t need any qualifications. In Britain there is a
huge demand for new materials, with thousands of
newspapers and magazines published every week.
In addition there are TV and radio programmes, the
theatre and films. Given this situation, there are many
openings for new writers. But the director of one of
the UK’s main writing colleges, the Writing Academy,
advises: ‘to enter this market successfully you must
have good training’.
c) The Advertising Standards Authority makes sure that
advertising is legal, decent, honest and truthful. The
Authority safeguards the public by ensuring that the
rules contained in the British Code of Advertising
Practice are followed by everyone who prepares and
publishes advertisements in the UK, and that advice
is freely available to prevent problems arising. The
Code lays down what is and is not acceptable in
advertisements, except for those on TV and radio.
cross-reference
2.13 Style
3.18 Verbs – Formality
REGISTER
3. What are the differences between the following types of English?
Where might each one be found?
Academic
Archaic
Formal
Jargon
Journalistic
Literary
4. Match the examples below with the types of English listed
above:
a) Demographic data are given in Table 1. Twentythree
men and thirty-two women were available for
follow-up examination. The sex and age distributions
were approximately the same as in the total original
baseline group.