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Lori Sinanoğlu told that
blakish dark brown
ebony comports
with the the
reddish gold,
known as pink
g o l d , d e s p i t e
that they work
with green gold
and 18 carat gold.
Then we asked
whether ebony
is a useful material
as jewelery.Sinanoğlu emphasises
that you should not put any perfume
on jewelery regardless of it’s gold, diamond
or ruby. She told that’’ Ebony
should be protected from perfume,
just like gold and precious stones.
As a conclusion it needs to be protected
from water too, because it’s raw
material is wood; if it is on your finger
you should remove it before washing your
hands. When it gets wet unawarely, it
doesn’t hurt immediately, so it’s enogh to
dry it. She reports with smile ‘’We are
here if there is a problem without a
compensation’’. She a said also that
customized jewelery designs are
in the price range between $ 500
and 4 thousand dollars and it changes
according to stone and craftsmanship.
His Biggest
Dream: Store Chain
We noticed the
"Lori" signature in
the corner of each design.
The very aesthetic,
very elegant, "Lori".. We
asked a question to
Lori Sinanoğlu,who
pays attention to
his work and trademark,
about his biggest ideal of this profession.
His eyes are shining immediately’’.
My biggest dream is
to open a store New York,
Paris, Milan and London.
I will establish a
Lori chain.’’ said Lori.
We asked the same
question to Aleksan
Yoldaş and
she answers the
question like the
following:’’ Since the days I worked in
Grand Bazaar workshop I always wanted
a designer next to me and to walk together.
She creates something and I implement
it. That was all I wanted.
I realized my dreams after the
age of 51. Now here we, uncle
and nephew, walk together.
We asked Lori Sinanoğlu to talk
about his target group. She told that
‘’His customer portfolio consist of the people who
have a special interest in unique design.They have
the awareness of having the unique design instead
of buying it for changing if needed. In short, everyone
who has an interest the arts and handicraft
and epicurean, is our target group. To appeal to
more people, she has to renew collection
permanently. We use gold and diamonds
in our products. Both are very expensive, so
we have renew ourselves. We also have
to add new products even the old ones
weren’t sold. Everytime, the customer
arrives, she should see at least one or
two new pieces in shopwindow, so
that she always wanted to come
again. The customer should
have the idea in her mind of
going to see something different
every time." she says.
The Workshop Attracts
Female Customers
We wanted to see the
workshop section of the
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