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Feasibility Study of Proposed Tourism Dev in Shewula, NE ...

Feasibility Study of Proposed Tourism Dev in Shewula, NE ...

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Chapter 6 - <strong>Tourism</strong>, Market<strong>in</strong>g and Bus<strong>in</strong>ess Plann<strong>in</strong>g for the proposed <strong>Tourism</strong> <strong>Dev</strong>elopment<br />

6.1.3.4. <strong>Tourism</strong> Policy for the <strong>Shewula</strong> Area<br />

<strong>Tourism</strong> is more than an economic activity. It is a massive <strong>in</strong>teraction <strong>of</strong> people,<br />

demand<strong>in</strong>g a wide range <strong>of</strong> services, facilities, and <strong>in</strong>puts that can generate<br />

opportunities and challenges to local communities. 121 It is this wide-rang<strong>in</strong>g and<br />

complex nature <strong>of</strong> tourism that requires careful analysis and plann<strong>in</strong>g. Individual 'ad<br />

hoc' responses to tourism opportunities and problems do not constitute a 'policy for<br />

tourism', or 'plann<strong>in</strong>g for tourism'. 122<br />

This has been the case for the proposed <strong>Shewula</strong> tourism development. A tourism<br />

policy, <strong>in</strong> the form <strong>of</strong> a <strong>Shewula</strong> <strong>Tourism</strong> <strong>Dev</strong>elopment Strategy for the <strong>Shewula</strong> area,<br />

should be required for the future large tourism developments. Whether a small scale<br />

tourism development requires a tourism development strategy to be <strong>in</strong> place, should<br />

be determ<strong>in</strong>ed by the Bush Camp Steer<strong>in</strong>g Committee <strong>in</strong> consultation with the<br />

<strong>Shewula</strong> Trust.<br />

6.1.3.5. Alternatives for the tourism development<br />

As a result <strong>of</strong> the <strong>in</strong>adequacies <strong>in</strong> the orig<strong>in</strong>al proposal, the study team had to carry<br />

out a pre-feasibility study. This entailed hav<strong>in</strong>g a strategic look at ideas for tourism<br />

development, <strong>in</strong>volv<strong>in</strong>g a participatory approach to plann<strong>in</strong>g.<br />

Various alternatives for tourism development have now been identified, but these<br />

need more detailed assessment. The follow<strong>in</strong>g aspects will be important <strong>in</strong> carry<strong>in</strong>g<br />

out this assessment: market, attractions, access, location, water-use, waste<br />

management, accommodation rate, and options for activities.<br />

The alternatives identified are as <strong>in</strong>dicated <strong>in</strong> Table 6.2. Further details for each <strong>of</strong><br />

these are provided <strong>in</strong> Table 6.3. Each alternative is discussed with reference to<br />

location, which market would be catered for, possible sub-alternatives for<br />

development, attractions <strong>of</strong> the site, and assessment <strong>in</strong> terms <strong>of</strong> the pros and cons <strong>of</strong><br />

the site.

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