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Feasibility Study of Proposed Tourism Dev in Shewula, NE ...

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3. Requirements<br />

The resources that are still required to make the project viable were described, and<br />

possible means <strong>of</strong> mak<strong>in</strong>g them available were discussed.<br />

In order to enhance the feasibility <strong>of</strong> the project, the follow<strong>in</strong>g aspects need more<br />

attention:<br />

Optimal site<br />

• Capitalise on the assets that <strong>Shewula</strong> has to <strong>of</strong>fer (such assets <strong>in</strong>clude<br />

magnificent views, the river, unique cultural assets, wilderness).<br />

• The location should cater for / appeal to the target market.<br />

• Access should be a consideration.<br />

• The relationship between tourists and the community should be effectively<br />

managed.<br />

Optimal design<br />

• Avoid or mitigate negative visual / environmental impacts.<br />

• Functionality and comfort are important.<br />

• Must be attractive to tourists.<br />

• Must be acceptable to the community.<br />

• Must be cost-effective.<br />

• Should aim to realise the concept <strong>of</strong> traditional Swazi accommodation.<br />

Optimal operation<br />

• Ensure f<strong>in</strong>ancial feasibility.<br />

• Ensure tourism satisfaction.<br />

• Ensure benefits to the community.<br />

• Avoid or m<strong>in</strong>imise negative environmental impacts.<br />

• Ensure good relations, especially between the private operator &<br />

community, and between tourists & community.<br />

Market<strong>in</strong>g<br />

• Required for the region, the Lubombo Conservancy and the <strong>Shewula</strong> area.<br />

• Identify and formulate the tourism product to attract tourists.<br />

Optimal tourist experience<br />

• Can be achieved through ensur<strong>in</strong>g:<br />

- Variety<br />

- Options<br />

- Efficiency<br />

- Meet<strong>in</strong>g expectations<br />

• Will require:<br />

- Plann<strong>in</strong>g<br />

- Co-operation<br />

- Communication<br />

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