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Feasibility Study of Proposed Tourism Dev in Shewula, NE ...

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Chapter 1 - Introduction<br />

It has become <strong>in</strong>creas<strong>in</strong>gly evident that community development through ecotourism<br />

can fulfil a dual function. On the one hand, communities with a relatively <strong>in</strong>significant<br />

cash economy can broaden their livelihood options through <strong>in</strong>volvement <strong>in</strong> tourism.<br />

This <strong>of</strong>fers community members more opportunities for development, both <strong>of</strong><br />

<strong>in</strong>frastructure and <strong>of</strong> human resources. On the other hand, ecotourism can also<br />

contribute towards the conservation <strong>of</strong> natural and cultural resources.<br />

<strong>Tourism</strong>, and especially ecotourism, is one <strong>of</strong> the fastest grow<strong>in</strong>g economic sectors<br />

on a regional and global scale. This pattern <strong>of</strong> growth is be<strong>in</strong>g realised <strong>in</strong> southern<br />

Africa, where ecotourism is be<strong>in</strong>g promoted extensively, especially at the community<br />

level. Community-based ecotourism <strong>of</strong>fers the potential for community<br />

empowerment. Thus, community development through ecotourism is a good<br />

opportunity to improve the local economy.<br />

1.4. CONCEPTUAL FRAMEWORK<br />

A conceptual framework for the study was def<strong>in</strong>ed before the fieldwork commenced,<br />

and was based on a set <strong>of</strong> pr<strong>in</strong>ciples that are derived from several discipl<strong>in</strong>es. The<br />

conceptual framework was <strong>in</strong>formed by a general literature review and<br />

documentation <strong>of</strong> case studies <strong>of</strong> Community-Based Ecotourism and Natural<br />

Resource Management projects, and by the application <strong>of</strong> the theoretical pr<strong>in</strong>ciples<br />

<strong>of</strong> Integrated Environmental Management (IEM) to the planned tourism development<br />

<strong>in</strong> <strong>Shewula</strong>.<br />

Ecotourism<br />

The proposed <strong>Shewula</strong> tourism development is essentially an ecotourism<br />

development. The aims <strong>of</strong> this development are well aligned to the pr<strong>in</strong>ciples<br />

underly<strong>in</strong>g the Ecotourism Society's def<strong>in</strong>ition <strong>of</strong> ecotourism stated below:<br />

'Ecotourism is responsible travel to natural areas which conserves the environment<br />

and improves the welfare <strong>of</strong> local people'. 2<br />

The Ecotourism Society expands on this broad def<strong>in</strong>ition <strong>of</strong> ecotourism by expla<strong>in</strong><strong>in</strong>g<br />

ecotourism; '...<strong>in</strong> other words, [ecotourism] <strong>in</strong>corporates both a strong commitment to<br />

nature and a sense <strong>of</strong> social responsibility'. 3<br />

This illustrates a sense <strong>of</strong> susta<strong>in</strong>ability that will contribute to the improvement <strong>of</strong> well<br />

be<strong>in</strong>g <strong>of</strong> humans. This <strong>in</strong> fact is an underly<strong>in</strong>g pr<strong>in</strong>ciple <strong>of</strong> development. <strong>Dev</strong>elopment<br />

assumes growth <strong>in</strong> order that there is an improvement <strong>of</strong> human welfare. Historically<br />

however, human welfare has been based on economic pr<strong>in</strong>ciples alone.<br />

Ecotourism, which is <strong>of</strong>ten hailed as an avenue towards susta<strong>in</strong>able development,<br />

faces many challeng<strong>in</strong>g realities. For example:<br />

• Fundamentally, ecotourism provides an arena for the <strong>in</strong>teraction <strong>of</strong> two world<br />

views, those <strong>of</strong> the develop<strong>in</strong>g and the developed. This br<strong>in</strong>gs two sets <strong>of</strong><br />

differ<strong>in</strong>g perspectives and needs <strong>in</strong>to direct contact with each other, provid<strong>in</strong>g<br />

many opportunities for misunderstand<strong>in</strong>gs.<br />

• Ecotourism development, challenged with hav<strong>in</strong>g to deal with susta<strong>in</strong>able<br />

ideology and the reality <strong>of</strong> economic poverty, highlights the complexities <strong>in</strong>volved<br />

with community development.<br />

2<br />

L<strong>in</strong>dberg, K. (ed.) 1993: Ecotourism: A Guide for Planners and Managers. Ecotourism Society, Vermont.<br />

3<br />

Ibid.

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