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The Nordic Model - Embracing globalization and sharing risks

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Exit options are the<br />

crucial difference between<br />

competitively<br />

supplied private services<br />

<strong>and</strong> non-competitively<br />

supplied public<br />

services<br />

h<strong>and</strong>le poorly because of externalities. Firms greatly extend the<br />

scope of market efficiency, because they can do what the markets<br />

cannot. Thus, the division of labor between public agencies <strong>and</strong><br />

private firms comes down to which types of externalities firms can<br />

h<strong>and</strong>le better than the government.<br />

To give a concrete illustration of how firms internalize externalities,<br />

consider the organization of shopping malls. A shopping<br />

mall is typically owned <strong>and</strong> operated by a separate firm. <strong>The</strong> firm’s<br />

objective is to bring under the same roof a constellation of shops<br />

that make the mall as attractive as possible to buyers as well as<br />

shop owners. <strong>The</strong> firm considers carefully the contribution each<br />

shop can make to the overall value of the mall. Rental rates will<br />

reflect not just the size <strong>and</strong> location of a store, but also its ability<br />

to draw customers, which benefit everyone. <strong>The</strong> mall owners also<br />

put a lot of thought into the lease contracts, spelling out operating<br />

rules <strong>and</strong> constraints (such as store hours) that are designed<br />

to maximize the aggregate surplus for everyone setting up shop in<br />

the mall. If the shops were not coordinated in this fashion, but<br />

instead set up along a street like the coffee shops discussed earlier,<br />

positive <strong>and</strong> negative externalities from proximity would not be<br />

priced <strong>and</strong> would lead to inefficiencies. <strong>The</strong> popularity <strong>and</strong> ubiquity<br />

of shopping malls show that there is plenty of money to be made<br />

by internalizing externalities from proximity.<br />

Metaphorically speaking, firms are rather like shopping malls,<br />

assembling different types of activities within one organization.<br />

Subject to public laws <strong>and</strong> regulations, firms are free to set the<br />

rules of conduct, design employee incentives, define jobs, allocate<br />

authority, select businesses to pursue <strong>and</strong> strategies to employ.<br />

Firms are far from democratic – nor do they need to be. 2 A profit<br />

maximizing firm will take into account stakeholder interests as<br />

long as they have good exit options. Exit options are the essence<br />

of competition <strong>and</strong> the crucial difference between privately <strong>and</strong><br />

publicly supplied services.<br />

<strong>The</strong> proper scope of the public sector · 139

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