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The Nordic Model - Embracing globalization and sharing risks

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maximizing firms tend to focus excessively on reducing cost at the<br />

expense of quality <strong>and</strong> other hard-to-measure consumer benefits. 6<br />

Teaching elementary school students, for instance, entails much<br />

more than reading <strong>and</strong> writing. <strong>The</strong> school is supposed to impart<br />

social skills as well. Motivating teachers through high-powered<br />

performance incentives can be counter-productive, if it emphasizes<br />

what can be measured rather than the overall value of what is<br />

taught. 7 Low-powered performance incentives enhance the selfmotivation<br />

<strong>and</strong> sense of duty of teachers.<br />

Of course, concerns for reputation may reduce quality shading<br />

<strong>and</strong> bridge the gap between narrow incentives <strong>and</strong> broader goals.<br />

Problems arise, when consumer feedback is slow or non-existent.<br />

Apparently this was an important rationale for letting a government<br />

agency take responsibility for all airport security in the U.S.<br />

after 9/11. When incentives for cost-saving <strong>and</strong> responsiveness to<br />

consumer (passenger) complaints are weak, as they tend to be in<br />

government agencies, the attention to safety is likely to be higher,<br />

particularly when complemented with procedural governance.<br />

<strong>The</strong> common feature in all the examples above is that profit<br />

maximization is misaligned with social value maximization, because<br />

profit maximization does not consider all the external effects. In<br />

such instances, public service provision is potentially better than<br />

private provision. But there is no guarantee that the public sector<br />

will do a better job, because it faces its own set of challenges. We<br />

turn to these next.<br />

High-powered performance<br />

incentives<br />

can be counter-productive,<br />

if they emphasize<br />

what can be<br />

measured rather than<br />

what really matters for<br />

valuable outcomes<br />

Public service provision<br />

is potentially better<br />

than private provision<br />

– but faces its<br />

own challenges<br />

8.4 THE COSTS OF BUREAUCRACY<br />

Not many good things are said about bureaucracy. <strong>The</strong> very word<br />

“bureaucracy” has a negative connotation, conjuring up images<br />

of slow <strong>and</strong> unresponsive public offices, wading in red-tape <strong>and</strong><br />

lacking initiative.<br />

<strong>The</strong>re are two reasons why the public sector is so bureaucratic.<br />

<strong>The</strong> first reason relates to a problem that has been addressed<br />

by many great political scholars: A government that is powerful<br />

enough to protect the rights of its citizens is also powerful enough to<br />

142 · <strong>The</strong> <strong>Nordic</strong> <strong>Model</strong>

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