2007 Annual Report - AIG.com

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WE SEE THE VALUE OF A UNIFIED GLOBAL BRAND. 2007 was a landmark year for the AIG brand, with the Manchester United Football Club sponsorship helping drive global awareness and recognition to unprecedented levels. As more customers around the world are exposed to the AIG brand, an opportunity exists to reinforce the consistency of our identity and messages across global markets. Doing so not only generates significant operational efficiencies and more effective selling throughout the organization, but also creates an invaluable platform for more meaningful, extensive and lasting relationships with our customers. The Manchester United sponsorship has brought significant visibility to AIG’s businesses around the world, particularly in Asia, where the club counts 83 million fans. Capitalizing on this unique opportunity to reach a mass audience, AIG companies executed more than 250 campaigns in 71 countries during the sponsorship’s first year— increasing excitement and recognition of the AIG brand among customers, producers and employees. For the first time, AIG made BusinessWeek’s annual list of the top 100 global brands in 2007, ranking 47th overall and first among insurance companies, with an estimated $7.5 billion brand value. AIG also ranked 30th on the Barron’s 2007 survey of “The World’s Most Respected Companies,”again placing first among insurance companies. 18 AIG 2007 Annual Report
To grow the strength of the AIG global brand and more clearly convey the products and services they offer, several U.S. business units changed their names last year. For example, National Union was re-branded as AIG Executive Liability, and AIG Global Investment Group as AIG Investments. A number of business units in international markets also underwent brand changes to harness AIG’s worldwide brand recognition. In Australia and New Zealand, AIG’s life businesses changed their name from AIA to AIG Life. In the United Kingdom, ALICO introduced two new brands—AIG Life and AIG Life Wealth Management. And in Taiwan, AIU is now known as AIG General Insurance (Taiwan) Co., Ltd. AIG enhanced its online presence with the launch of a new version of AIG.com, which enables U.S. commercial clients and brokers to quickly access information and conduct business from a single website. The launch marked the first step in globalizing AIG.com with a consistent brand message that reflects the breadth and strength of our member companies’ products around the world. AIG 2007 Annual Report 19
Page 1 and 2: AMERICAN INTERNATIONAL GROUP, INC.
Page 3 and 4: FINANCIAL HIGHLIGHTS (in millions,
Page 5 and 6: overall financial condition, althou
Page 7 and 8: Group Executive Committee We are ad
Page 9 and 10: AIG’s life insurance network is t
Page 11 and 12: We have also begun to address the e
Page 13 and 14: WHAT WE SEE The ability to see and
Page 15 and 16: The Major Accounts Practice within
Page 17 and 18: Around the world, the middle class
Page 19: WE SEE GROWTH OPPORTUNITIES IN EMER
Page 23 and 24: Since 2003, the AIG Disaster Relief
Page 25 and 26: RESPECT Respect encompasses how we
Page 27 and 28: Life Insurance & Retirement Service
Page 29 and 30: Domestic Brokerage Group— Gross P
Page 31 and 32: In the summer of 2007, widespread f
Page 33 and 34: in gross premiums written. It launc
Page 35 and 36: It grew new business premiums from
Page 37 and 38: emerging markets for its services,
Page 39 and 40: ILFC—Revenues by Region Total = $
Page 41 and 42: AIG Investments acquired a 94 perce
Page 43 and 44: and changing interest rates, as wel
Page 45 and 46: American International Group, Inc.
Page 55 and 56: UNITED STATES SECURITIES AND EXCHAN
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American International Group, Inc.
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Index of Notes to Consolidated Fina
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