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Messages in the Media - University of Toronto

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Swiss<strong>in</strong>fo<br />

www.swiss<strong>in</strong>fo.ch<br />

Swiss<strong>in</strong>fo is a news and <strong>in</strong>formation platform that serves as<br />

<strong>the</strong> <strong>in</strong>ternational branch <strong>of</strong> <strong>the</strong> Swiss Broadcast<strong>in</strong>g Corporation<br />

(SBC). Its role is to cover events <strong>in</strong> Switzerland and<br />

to <strong>of</strong>fer a Swiss perspective on <strong>in</strong>ternational events. The<br />

ma<strong>in</strong> readership consists <strong>of</strong> expatriate Swiss and an <strong>in</strong>ternational<br />

audience with an <strong>in</strong>terest <strong>in</strong> Switzerland. The<br />

swiss<strong>in</strong>fo.ch website and mobile platforms are available <strong>in</strong><br />

up to n<strong>in</strong>e languages. Swiss<strong>in</strong>fo.ch is based <strong>in</strong> Bern with <strong>of</strong>fices<br />

<strong>in</strong> Geneva and Zurich. 7<br />

FINDINGS:<br />

The follow<strong>in</strong>g major topics were covered extensively <strong>in</strong><br />

Swiss national media over <strong>the</strong> course <strong>of</strong> 2011.<br />

Foreign Policy<br />

- As part <strong>of</strong> an <strong>in</strong>itiative to slow Iran’s nuclear development<br />

program, <strong>the</strong> EU has issued a number <strong>of</strong> tough economic<br />

sanctions aga<strong>in</strong>st Iran as <strong>of</strong> 23 January 2012. All EU countries<br />

are banned from import<strong>in</strong>g oil from Iran, and exist<strong>in</strong>g<br />

contracts can last as long as 1 July 2012. Restrictions<br />

have also been placed on <strong>in</strong>vestments made by European<br />

companies <strong>in</strong> Iran’s petrochemical <strong>in</strong>dustry. The Iranian<br />

Central Bank has also been subject to sanctions, to make<br />

it harder for <strong>the</strong> country to f<strong>in</strong>ance its nuclear program. 8<br />

- Maria Avet, <strong>the</strong> spokesperson <strong>of</strong> <strong>the</strong> state secretariat for<br />

Economic Affairs <strong>in</strong> Switzerland commented that as a<br />

non-member, Switzerland has not yet decided whe<strong>the</strong>r or<br />

not it will support <strong>the</strong> sanctions. 9<br />

- However, Switzerland has recently tried to replicate EU<br />

sanctions <strong>in</strong> order to harmonize its laws with those <strong>of</strong> its<br />

European trad<strong>in</strong>g partners, although <strong>the</strong>re was a delay <strong>in</strong><br />

<strong>the</strong>ir implementation. If Switzerland stalls its decision to<br />

impose current EU sanctions this could reduce <strong>the</strong> efficacy<br />

<strong>of</strong> <strong>the</strong> sanctions <strong>the</strong>mselves. 10<br />

186

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