Messages in the Media - University of Toronto

media. 7 In 1997 the German press conglomerate WAZ,
which currently owns several other news sources in the
country, the most prominent being 24 Chasa, bought the
newspaper. 8 Trud is well-known for publishing trivial news
items; however, its investigative reporting is a respected
feature, specifically when making revelations about the
country’s political elite. 9
Standart
www.standartnews.com
Founded in 1992, Standart is owned by a private news
agency, Standart News, and was the first Bulgarian newspaper
to be published both in print and online. 10 The
newspaper also features an English version on its website
and has a current circulation of about 100,000, making it
one of the most widely read newspapers in the country. 11
At the time of its launch, the newspaper targeted businesssavvy
and intellectual audiences; however, since the turn of
the century, its readership has shifted to a less-educated
demographic, as the nature of its reporting became predominantly
tabloid-like. It continues to feature a wide range
of topics, from economics to revelations about Bulgarian
celebrities, this range is suggested as the main reason for
its continued popularity. 12
Dnevnik
www.dnevnik.bg
Part of "Economedia", the largest private group of business
media in Bulgaria, Dnevnik was launched in 1999 following
the success of Kapital, a weekly business newspaper widely-recognized
for its thorough, independent economic and
political analysis. 13 Dnevnik has featured a popular online
edition, targeting mainly business audiences as well as intellectuals,
who, for over 10 years have been attracted by
the newspaper's independent and professional reporting.
On October 31, 2011, with the launch of Kapital Daily, the
new print edition Economedia offers to its valued business-
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