Messages in the Media - University of Toronto

on the developments in the Eurozone and the steps taken
by its member states to overcome the crisis. Some of the
expert opinions commented on the chance of the dissolution
of the Eurozone. 27
In conclusion, the prominent trends in the news reports
concern the recognition of Ukraine’s European identity,
European values, and the benefits of cooperation with
the Western partners. The general tone of the messages is
perhaps too optimistic when weighed against the political
reality in the country. The media’s overabundant use of the
word “success” is rather alarming. The much-discussed
summit did not end with the signing of any milestone
agreements. For instance, the negotiations of the visa regime
are still on the table. While Van Rompuy, Barroso,
Fule, and Texeira point to numerous inconsistencies that
need to be settled, the representatives of the incumbent
regime in Ukraine underline the new “successes”.
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