Messages in the Media - University of Toronto

BACKGROUND
In 1981, Greece became an official member of the
EEC (now the EU), and in 2001 it became the twelfth member
of the EMU. It is now considered to be the second-most
corrupt member of the EU. 1 Since 2008, Greece has been on
the precipice of a financial default. Greece’s unsustainable
fiscal policy – an overly generous welfare state, pervasive
corruption and tax evasion – resulted in the market crisis
the country is currently facing. Indeed, the prolonged economic
turmoil in Greece played a significant role in the proliferation
of financial crises in Europe.
MEDIA SOURCES
The following keywords were used to search the domestic
media sources below: “Eurozone”, “economic crisis” and,
“bailout”, and the results yielded thousands of articles, signifying
the prevalence of the topic.
Kathimerini
www.kathimerini.gr
Kathimerini (“Daily”) is a national daily Greek newspaper
founded in 1988. The newspaper has its headquarters in
Athens and is owned by the Alafouzos Publishing Company.
In 2011 its sales dominated the newspaper market with a
75.62% share, and a monthly average of approximately one
million newspaper sales. 2 It collaborated with the International
Herald Tribune and delivers an English version to
Greece and Cyprus. The newspaper is considered to be centre-right.
3
To Vima
www.tovima.gr
To Vima (“The Tribune”) was launched in 1984 as a centreleft
weekly in Athens. 4 Of the centre-left, it is closely associated
with the PASOK political party, and their current
leader and Greek Prime Minister, Evangelos Venizelos. 5 It
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