2012 Registration document and annual financial report - BNP Paribas

7ARESPONSIBLE BANK: INFORMATION ON BNP PARIBAS’ ECONOMIC,SOCIAL, CIVIC AND ENVIRONMENTAL RESPONSIBILITYBNP Paribas’ approach as a responsible bank7.1 BNP Paribas’ approach as a responsible bankIn 2012, BNP Paribas drew up a Res ponsibility Charter, signed by theChairman and the CEO. This document reviews the commitmentsBNP Paribas must keep to earn the trust of its customers and setsout how the Group sees its economic, social, civic and environmentalresponsibility. It has been distributed to all Group employees and manyof our customers.BNP PARIBAS’ CHARTER: O UR MISSION, OUR RESPONSIBILITY7The BNP Paribas group is the product of successive bank mergers whichfirst began to make their mark on European economic history back inthe nineteenth century. Driven by a strong tradition of service providedto individual people and businesses alike, and deeply rooted in ourvarious countries of origin, BNP Paribas is at the same time the bankfor a changing world. BNP Paribas’ number one asset is the confidencethat our clients place in us, which has been built up over time. We, asmanagement, lead and steer the Group in accordance with the basiccommitments that are essential if we are to deserve that trust andconfidence.REMAINING TRUE TO OUR PRIMARYMISSION: LONG-TERM SERVICE TO OURCLIENTSBNP Paribas’ primary vocation is to serve our clients, creating long-termrelationships and helping them to fulfil their plans and projects. On theone hand, we are there to help ordinary people manage their financesand savings on a day-to-day basis and on the other we are the bankingpartner of choice for many companies of all sizes, and for institutionalclients.BNP Paribas is active in three major areas of banking and our people inthese three areas work together on a daily basis with one major goal inmind: the success of our clients.Retail Banking, which represents over 50% of the Group’s business,provides banking services close to the customer, via multichannelnetworks–comprising physical branches, Internet and Mobile banking –which are strongly rooted in the local markets, with staff who possess indepthknowledge of the local culture and the local economy. BNP Paribas’Retail Banking division channels all funds deposited by customers into itslending activities, providing loans and credit lines to people, companies,non-profit bodies and other borrowers. The Group also provides a rangeof specialised retail banking services designed to serve the needs ofcommerce and industry, such as consumer credit, office and equipmentleasing and fleet lease services.Corporate & Investment Banking (CIB), which accounts for around 1/3 ofGroup turnover, does business all over the world. BNP Paribas CIB aimsto be a long-term strategic partner to its clients, who range from majorcorporations to small or medium-sized businesses and include insurancecompanies, governments, banks and investment companies. Our CIBdivision works with clients both in the daily management of their financesand cash flow and on their longer-term strategy and development plans.CIB meets their financing needs – including via the capital markets – andtheir capital investment and risk management requirements, in additionto providing advisory services.Investment Solutions, which is present in 60 countries, consists of arange of complementary business lines including insurance, wealthmanagement, real estate services and technical services for investors.The Investment Solutions division develops innovative products andservices for clients of the other Group businesses but also possesses itsown distribution channels.In order to be able to carry out these various missions in a context ofsharply rising regulatory capital requirements, BNP Paribas doubled itscapital base between 2009 and 2012. While fulfilling our duty to deliverregular returns to our shareholders, the Bank nevertheless retains andreinvests the major part of its profits each year so as to strengthenan already solid financial position and increase our capacity to meetcustomer demand for credit.BEING PREPARED TO TAKE RISKS, WHILEENSURING CLOSE RISK CONTROLFinancing the economy, supporting projects, helping clients to managetheir currency or interest rate exposure - all this means accepting adegree of risk. One of BNP Paribas’ great strengths is precisely thisexpertise in managing risk. The Group believes that tight risk control isits clear responsibility, whether in relation to its clients or to the financialsystem as a whole. The Bank’s decisions on the commitments it makesare reached after a rigorous and concerted process, based on a strongshared risk culture which is present across all levels of the Group. Thisis true both for risks linked to lending activities, where loans are grantedonly after in-depth analysis of the borrower’s situation and the project tobe financed, and for market risks arising from transactions with clients,which are assessed on a daily basis, tested against stress scenarios andsubject to a scale of limits.As a strongly diversified Group, both in terms of geography andbusinesses, BNP Paribas is able to balance risks and outcomes as soonas they materialise. The Group is organised and managed in such a waythat any difficulties arising in one business area will not jeopardise theBank’s other business activities.3762012 Registration document and annual financial report - BNP PARIBAS