2012 Registration document and annual financial report - BNP Paribas

7ARESPONSIBLE BANK: INFORMATION ON BNP PARIBAS’ ECONOMIC,SOCIAL, CIVIC AND ENVIRONMENTAL RESPONSIBILITY“Civic” responsibility: helping to combat social exclusion and promoting education and cultureImproving financial education for consumersFinancial education has demonstrated its effectiveness in combatingexcessive debt and encouraging economic growth. In 2012, BNP Paribasemployees again committed themselves strongly to this cause by helpingto design educational content and tools, or by training the public.In 2012, more than 91,000 people had access to these programmes, notjust in the domestic markets, but also in Germany, Spain, the Netherlands,the United States, India and Singapore.In some countries, given the priorities, financial education is focusedon sections of the population considered to be susceptible, such as theyoung or vulnerable people:■ In the Netherlands, BNP Paribas Cardif has developed the LEF (Lifeand Finance) project for the young; this financial education platformwas followed by 2,500 people in 2012.■ In Luxembourg, 860 pupils from 27 schools took part in the Startin’Finance programme in the 2011-2012 academic year. This took theform of guided visits, presentations on business lines (marketing,money markets, human resources, etc), interactive workshops andparticipation in lessons.■ In France, the Cetelem Foundation for budget education continued withits mission to develop and promote budget education, in an extensionof BNP Paribas Personal Finance’s activities and its commitment toresponsible credit . To this end, the Cetelem Foundation has developedtraining tools for trainers at associations and institutions workingalongside it in budget education. It also offers them pedagogical andfinancial support in implementing programmes. In 2012, more than6,300 young people (school pupils, young people seeking to join theworld of work, apprentices) and adults in difficulty in France wereable to benefit from this training, thanks to the work of the CetelemFoundation and its partners.■ In Turkey, the retail bank launched the TEB Family Academy in October,with the aim of helping households to manage their budgets by offeringfinancial education courses at its branches. Participants can learn howto use a credit card, borrow wisely, manage their expenditure and saveeffectively. In 2012, 939 such events were held, with 18,000 peopleattending. For 2013, TEB is aiming to educate 100,000 people via thisinitiative.In other countries, where financial education has long been anchored inlocal practice, it is aimed at all sections of the public.■ In Italy, Findomestic rolled out its consumer finance and insuranceeducation programme, which it had launched in 2011 on the Per-Corsiwebsite. 402 people benefited from the programme in 2012.■ In addition, following an agreement between BNL and Feltrinelli, theItalian bookseller and publisher, evening training sessions are nowbeing held in bookshops. 35,000 consumers have attended the 2,000events organised for them since 2009. Businesses have not been leftout, with around forty conferences held throughout the year, with 30to 40 companies attending each one.■ In the United States, Bank of the West has set up a number of educationprogrammes for all ages. In 2012, 450 employee volunteers trained12,000 people via associations, notably working through:■■■Operation HOPE, which runs a financial education programme in SanFrancisco Bay, California, Portland, Oregon, and Denver, Colorado;The BOOF (Banking on Our Future) programme also gave employeevolunteers the chance to introduce 1,250 young people aged 9 to 18to basic financial mechanisms in 2012. A financial education book,“ The Three Cups” , aims to raise children’s awareness of the valueof money in the later elementary grades;In the elementary grades, a play called «Made about money»continues to tour, with the support of the bank. It was seen by nearly9,000 school children in 24 schools in 2012. This amusing andeducational show raises issues of budgeting, saving and borrowing.74082012 Registration document and annual financial report - BNP PARIBAS