2012 Registration document and annual financial report - BNP Paribas

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7ARESPONSIBLE BANK: INFORMATION ON BNP PARIBAS’ ECONOMIC,SOCIAL, CIVIC AND ENVIRONMENTAL RESPONSIBILITYEconomic responsibility: financing the economy in an ethical manner7■ In Belgium, the main objective for 2012 was to support the developmentof SMEs. For example, BNP Paribas Fortis helped pipes manufacturerIcarius to buy out its company from a Norwegian investment fund. Thedeal, hailed by the local authorities, enabled the company to secure 80local jobs and relaunch its international development plans.■ Outside Europe, the Group was particularly active in supportingbusiness with loans, notably in the United States, where Bankof the West is a leading lender to American farmers: in 2012 itwas ranked No. 2 domestic lender to this sector by the AmericanBankers Association, with around USD 3.2 billion (EUR 2.47 billion) ofagricultural loans at end-2011.NUMEROUS INITIATIVES TO SUPPORTECONOMIC GROWTHIn addition to its lending and advisory activities, BNP Paribas supportseconomic development through a wide offering of products and services,tailored to meet the specific needs of various types of customers andcountries.Access to capital marketsCompanies – both medium-sized and large – are not only asking for loansbut are also increasingly looking for capital market financing solutions.BNP Paribas helps them to enter these markets.In 2012, 16 companies made their first steps into market-sourcedfinancing, with support from the Group’s experts throughout Europe.This brings the total amount of capital raised by the 52 new entrantsadvised since 2010 to EUR 25 billion.Mutual fundsAt the same time, in order to support actively the long-term developmentof French companies, several innovative funds were created in 2012:■ BNP Paribas Cardif and three other leading life insurers set up aStrategic Equity Fund in October, to make long-term investmentsin the capital of French companies. This innovative fund allows tochannel funds that had hitherto been locked up in other vehicles intothe economy and into companies. The investments made and thecommitment to remain invested in SBF 250 or CAC 40 companiesfor at least five years will help the strategic development of thesebusinesses.■ With the same aim of supporting businesses and increasinglychannelling French savers’ assets into their financing, BNP Paribaslaunched the “BNP Paribas France Crédit” mutual fund. Its aim isto invest assets gathered by the Group’s insurance subsidiary into afund managed by its asset management subsidiary. These fund inflowsenable the Group to finance loans arranged by CIB for medium-sizedbusinesses. BNP Paribas Cardif’s fund inflow target of EUR 250 millionover three years will be gradually achieved in the form of successiveselections of investment opportunities.Tailored advice and supportWomen entrepreneursBNP Paribas encourages entrepreneurs, and in particular women, in theirplans for setting up and developing innovative businesses.■ In France, while the female participation rate is among the highestin Europe and one in five women are considering starting a business(APCE survey 2012), only 32% actually take the plunge (compared with48% in the United States).To boost this rate, BNP Paribas signed a partnership agreement withParis Pionnières, a support organisation for women with plans to setup a business in the area of innovative services for individuals andcompanies. From the creation of their plan until their third year ofoperation, women business creators are supported and encouraged,notably via the “Paris Pionnières Trophy”.Outside FranceBNP Paribas set up many actions to promote entrepreneurship incountries where it operates.■ In Tunisia: the UBCI has launched its “Business Academy”, a meetingand training centre for business executives. Several subjects have beencovered since its launch in Tunis in September 2012, including SMEfinancing and competitiveness factors in the market. Given the wealthof experience shared during the workshops and participant satisfactionlevels, the UBCI plans to repeat the event, offering periodic sessionsin different regions of the country.In addition to actions implemented in each country, BNP Paribasencourages businesses and SMEs to develop internationally by offeringthem transnational services.■ In 2012, 3,500 clients used the banking continuity services offeredacross Europe from a single entry point.With “One Bank for Corporates in Europe and Beyond”, they can nowuse a network of 150 business centres and 1,900 advisors specificallydedicated to businesses in 18 countries. This unrivalled pan-Europeanoffering, designed to facilitate growth across the continent, met a realexpectation, as the objective set upon launch in 2010 had been tosupport 3,000 businesses.Innovation■ In France, BNP Paribas reaffirmed its commitment to entrepreneurs byplanning for the establishment of 10 innovation centres by June 2013,whose aim will be to facilitate the development of innovativebusinesses. Three were already set up in 2012, in Toulouse, Grenobleand Paris.3822012 Registration document and annual financial report - BNP PARIBAS
A RESPONSIBLE BANK: INFORMATION ON BNP PARIBAS’ ECONOMIC,SOCIAL, CIVIC AND ENVIRONMENTAL RESPONSIBILITYEconomic responsibility: financing the economy in an ethical manner7BUSINESS ETHICSBeing strongly committed to the long-term financing of the economy inorder to support growth and create jobs, BNP Paribas ensures that itsactions respect business ethics.The protection of retail customers’ interests is a priority. There has been ahost of initiatives to meet their requests for information and transparencyand to improve their understanding of banking products and services.In the marketing phase, the relationship is managed responsibly andmechanisms for listening to and monitoring customers are reinforced.Moreover, as a leading financial player, BNP Paribas has a direct influenceon the economy. Controlling the possible social and environmentalimpacts of its financing and investments is therefore a matter of constantconcern for the Group. Voluntary codes, policies and measures have beenestablished to manage its activities in certain sensitive sectors.Finally, BNP Paribas has a highly successful anti-corruption mechanismand establishes its offices, not on tax considerations, but in order to bestserve its customers around the world.In 2012, the measures already initiated were consolidated, extendedor improved.IMPROVE PRODUCTS AND SERVICESTRANSPARENCY AND STRENGTHENCUSTOMER INTERESTS PROTECTIONCustomer satisfaction: the absolute priorityThe Group’s determination to improve customer satisfaction and protectcustomer interests has led it to reinforce its dialogue and monitoringsystems and to implement strict commercial rules.In France■ In October 2012, Raphaèle Leroy was appointed Head of Relationswith consumers and the associations that represent them. Ongoingimprovement of customer service is at the heart of this new role,created by Marie-Claire Capobianco, Head of French Retail Banking anda member of the BNP Paribas’ Executive Committee, to whom RaphaèleLeroy reports. Ms Capobianco commented: “ Listening, understanding,sharing our customers’ expectations with consumer associations andmaintaining a concerted approach to the improvement of servicequality over the long term: these are the objectives that RaphaèleLeroy will help to achieve. With her 20 experience in the field, sheknows how to listen to customers and integrate their expectations soas to improve their satisfaction” .■ Remuneration of in-branch advisors has been modified so that it is thesame irrespective of which product they recommend within a “ familyof needs” . For example, within the “ long-term savings family” , theBNP Paribas advisor will receive the same commission for a homeownership savings scheme as for a life insurance policy. It is thereforein the advisor’s interest to recommend the most suitable product,according to the risks or term required. In addition, a signifi cantpart of the commission is not paid until the customer starts to usethe product, i.e. several months after it is taken out. In this way,BNP Paribas ensures that the product supplied does indeed meet itscustomer’s need.■ Before launching the “ New Generation Revolving Loan” offering, whichwill gradually replace the existing revolving loan offering, Cetelemcommissioned Vigeo, Europe’s leading extra-financial auditors, tocheck the responsible and transparent nature of its new product andits marketing approach. In the product design stage, Vigeo delivereda provisional certification of the product’s responsible nature:transparent information, consultancy during the marketing and loangrantingphases, verification of customer solvency, respect of customerinterests throughout the term of the contract, allowance for the socialimpact of consumer credit. The second phase of the audit, scheduledfor March 2013, will consist in auditing the marketing of the productby customer advisors within four customer relations centres thereafter,Vigeo will be in a position to provide a final certification.7Cetelem’s new revolving loan offering:■■An offering that meets customers’ expectations for a flexible,transparent and responsive product that helps them managetheir cash flow.Going beyond the Lagarde law: the New Generation revolvingLoan will enable customers to choose from among six repaymentoptions (with different terms and associated rates); they thusdecide on the repayment period and have transparency over■pricing and costs; they have full control over their loan and caneasily change their repayment arrangements online or by phone;they can also receive a text alert if the monthly payment exceedsa set limit.A website, jegeremesfinsdemois.com, has been designed to helpconsumers understand how to manage their budget and find thenecessary resources.2012 Registration document and annual financial report - BNP PARIBAS 383
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2012REGISTRATION DOCUMENTAND ANNUAL
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2012 Registration documentand annua
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1GROUP PRESENTATION1.1 Group presen
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GROUP PRESENTATIONPresentation of a
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1GROUPPRESENTATIONBNP Paribas and i
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1GROUPPRESENTATION1282012 Registrat
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2CORPORATEGOVERNANCEBoard of Direct
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2CORPORATEGOVERNANCEExecutive Commi
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32012REVIEW OF OPERATIONSBNP Pariba
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32012REVIEW OF OPERATIONSProfit and
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32012REVIEW OF OPERATIONSOutlook3.6
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32012REVIEW OF OPERATIONSLiquidity
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4CONSOLIDATEDFINANCIAL STATEMENTS -
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5RISKSAND CAPITAL ADEQUACY5.6 Count
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5RISKSAND CAPITAL ADEQUACYCapital m
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5RISKSAND CAPITAL ADEQUACYSovereign
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5RISKSAND CAPITAL ADEQUACYAppendice
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5RISKSAND CAPITAL ADEQUACYAppendix
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Page 336 and 337: 6INFORMATIONON THE PARENT COMPANY F
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8GENERALINFORMATIONStatutory Audito
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8GENERALINFORMATIONStatutory Audito
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9STATUTORYAUDITORSStatutory Auditor
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10PERSON RESPONSIBLE FOR THE REGIST
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11TABLE OF CONCORDANCEHeadings as l
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HEAD OFFICE16, boulevard des Italie
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