2012 Registration document and annual financial report - BNP Paribas

A RESPONSIBLE BANK: INFORMATION ON BNP PARIBAS’ ECONOMIC,SOCIAL, CIVIC AND ENVIRONMENTAL RESPONSIBILITYSocial responsibility: pursuing a committed and fair human resources policy7■ BNP Paribas Cardif France has adopted a proactive approach toimprove access to insurance for people facing a serious health risk. Thisapproach incorporates several parameters, notably medical progress,improved medical monitoring and competitive positioning with the aimof refining the pricing applied to an identified pathology. In 2008, effortswere focused on asthma, in 2009 on paraplegia and in 2010/2011 onheart disease and tetraplegia. Pricings for the last two pathologieswere established at the end of December 2011, and were applied fromthe start of 2012. During 2012, BNP Paribas Cardif has been analysingfurther pathologies and should complete this work during 2013.In emerging countries, the Group has finalised solutions adapted to theneeds of local populations.In many countries (North Africa, Sub-Saharan Africa, etc), levels ofaccess to banking services remain very low, which is holding back localeconomies. Teams from the International Retail Banking (IRB) divisionhave therefore been developing simplified forms of access to bankingservices, at prices well below those charged for the usual entry-levelpackages.■ The Group’s BICIs (international banks of commerce and industry)launched the “Pack Trankil”, for persons on low incomes in Senegal,Côte d’Ivoire, Mali and Burkina Faso, in a joint advertising campaign.The pack offers customers a bank account, a withdrawal card, a textservice allowing for secure, remote monitoring of their account andadvisory services at the customer relations centre – all for EUR 1.5 amonth. In 2012, 36,057 accounts were opened.■ In a similar move in Morocco, the “Pack Mertah”, launched in 2011,offers a bank account, a withdrawal card, a savings account, a textalert system and an overdraft facility. 2,048 retail customers benefitedfrom this product in 2012.Finally, as part of its advisory services, the Group is mobilising itsexpertise to encourage some of its clients to carry out operations with apositive impact on society. In particular:■ BNP Paribas Wealth Management was named “no. 1 global privatebank in philanthropic services” by The Banker and Professional WealthManagement (Financial Times Group). The jury of eight sector expertsfrom the United States, Europe and Asia, assessed not just the successof the strategies implemented but also the bank’s ability to adapt itsoffering and the quality of its client relations. This award is recognitionof the quality of the philanthropic service offering developed by theGroup’s private bank over the years.7.3 Social responsibility: p ursuing a committedand fair human resources policyThe Group is committed to acting fairly towards its staff and maintaininga high-quality dialogue with them. Each year, BNP Paribas recruits andtrains up to several thousand new staff worldwide, notably in France. Ithas made a strong conscious decision to foster diversity in all its forms,including setting precise objectives for promoting women. BNP Paribas’employment policy includes prioritising internal job mobility andtraining. The Group is committed, within its four domestic marketswhere the size and range of its activities permit, to avoid compulsoryredundancies through responsible labour relations policies. As part ofits social responsibility efforts, BNP Paribas has adopted the followingcommitments:■ Commitment 4: Recruitment and training;■ Commitment 5: Diversity;■ Commitment 6: Solidarity-based employment management.THE GROUP’S CORE VALUES ANDMANAGEMENT PRINCIPLESBNP Paribas’ core values, adopted in 2000, express a desire to rallystrong employees support around the Group’s strategic mission. They areintended to bring together men and women from diverse backgrounds,giving them a strong sense of belonging to the Group. They are actionfocused,as regards both individual and collective behaviour.Responsiveness – Speed in the assessment of new situations anddevelopments, identifying opportunities and risks; efficiency indecision making and in action.Creativity – Encouraging initiatives and new ideas; rewardingtheir originators.Commitment – Commitment to the service of clients and collectiveaccomplishment; exemplary behaviour.Ambition – Aspiration for challenge and leadership; desire toobtain team success in a competition where the referee is theclient.72012 Registration document and annual financial report - BNP PARIBAS 389