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business plan for 2004 - EDP

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These attitudes of Respect and Challenge will, however, be accompanied by a feeling of Commitment which, being a<br />

personal matter in the first place, will only be effective if it is subscribed by all those who devote their ef<strong>for</strong>ts to <strong>EDP</strong>,<br />

whatever their level of responsibility. Commitment to the customers to permanently seek economically sustainable<br />

solutions that will provide them with better service and a transparent relationship with the company.<br />

Commitment to the shareholders to defend to the utmost the present and future intrinsic value of their investment,<br />

meaning that the creation of value will always be at the basis of the management options taken. Commitment to all those<br />

who work <strong>for</strong> the <strong>EDP</strong> Group, directed at strengthening a professional relationship of greater transparency allowing<br />

them, at one and the same time, to be the craftsmen and beneficiaries of the trans<strong>for</strong>mation of the Group.<br />

Lastly, Commitment to the Society that surrounds us because we do not <strong>for</strong>get the importance of the Public Service that<br />

<strong>EDP</strong> provides to Portugal; the importance of doing so on a sustained and sustainable basis; and the need to contribute<br />

actively to the development of this Society which, to be sustainable, is not only limited to economic aspects but also<br />

extends to social, civic, cultural and environmental ones.<br />

In conclusion, the <strong>2004</strong>-06 Strategic Plan presented to the market at the end of the year is designed to ensure a competitive<br />

position in the Iberian Market; to strengthen the <strong>business</strong> portfolio through the inclusion of the Gas <strong>business</strong>; to glean the<br />

value of past investments through realisation of the intrinsic value in Brazil, consolidation of the <strong>business</strong> of ONI<br />

(telecommunications) and divestment of non-core assets; to create shareholder value by strengthening the per<strong>for</strong>mance<br />

culture and by maintaining conservative management of the balance sheet.<br />

All this based on the Human Resources policy designed to reward merit, satisfaction and transparency.<br />

Lisbon, March 1, <strong>2004</strong><br />

16/17

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