business plan for 2004 - EDP

VISION
To be the most competitive, efficient producer and
supplier of electricity and gas services on the Iberian
Peninsula.
MISSION
EDP’s Mission is based on three fundamental pillars:
• To provide our shareholders with an attractive rate of
return so that they will continue to invest in EDP.
• To guarantee high quality service exceeding our
customers’ expectations and ensuring their loyalty.
• To provide the employees of the EDP Group with
prospects of career and professional growth and
allowing their self-motivation as members of a
winning team.
VALUES
• Customer – To consider the customer as the central
entity to EDP’s business.
• Ambition – To be the most competitive company of
our sector on the basis of excellence.
• Efficiency – To bring Value to our customers,
employees and shareholders, working efficiently,
generating and implementing innovative, quality
solutions.
• Transparency – To make transparency in our relations
with customers, employees, shareholders and the
regulatory entity an embeded value of the Group’s
culture
• Rigour – To adopt rigour as the general rule of
activity and of decision-taking. To accept mistakes,
provided they are not deliberate, fraudulent,
destructive or recurrent, as part of a process of human
and professional improvement.
• Environment – To have due regard for the
environment, developing the Group through
sustainable solutions and through active support for
the communities that we serve.
• Ethics – To meet the highest standards of ethics in each
and every one of our activities.
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