business plan for 2004 - EDP

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Content 1. Energy Sector 72 1.1 Iberian Market - Portugal 72 1.2 Iberian Market – Spain 86 1.3 Brazil 92 2. Telecommunications 100 2.1 Global Framework 100 2.2 Organisation and Business of the ONI Group 100 3. Information Technologies 104 3.1 Information Technologies Market (IT) 104 3.2 Position of the EDP Group 104 3.3 Business of the EDINFOR Group 104 3.4 The Business of Central-e 107
The Identity of the EDP Brand Evaluating the EDP brand from the standpoint of awareness, it is easy to conclude that the “brand equity” is very powerful; a risk with a zero tendency; an almost unparalleled stability when compared with other companies in any other sector of activity. Many might unfairly consider that the “ brand capital” is merely the consequence of the company’s presence throughout the whole country. Others will recall EDP as a social reference institution in its relations with local communities. During decades EDP assumed its responsibilities, created comfort and fostered the development of the country. Today it has a brand that is unforgettable in the memory of every Portuguese. It is important to remember. A brand with sub-brands, in which each one reflects a meaning and an ownership of the business of the Group. Each one with its own skills and ability to provide customer service. The signs of the times point to new paths. Greater challenges. A need to reorganise. A will to compete and to accept the challenge of the liberalised market. The time has come to sketch out the evolution of the brand’s identity, ensuring its pertinence, rejecting its fossilisation. The coming year will be the moment of truth for the brand, with its revitalisation from a viewpoint of personality and attributes and of the focus on its agility and ability to adapt to the new realities of the marketplace. Unification of the brand, in contrast with the multi-brand policy that had reason in the past, will be a reality. Market is changing. EDP has already changed. Iberian Market Brazil Support Services Telecommunications Information Technologies Holdings
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CONTENTS >> ORGANISATION OF THE INF
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The first, the Institutional Report
Page 7 and 8:
EDP Group Consolidated Turnover EBI
Page 9 and 10:
Spain 20032002 Var. % Number of Emp
Page 11 and 12:
COMPANY HIGHLIGHTS >> 2003 • Hidr
Page 13 and 14:
Francisco de la Fuente Sánchez, Ch
Page 15 and 16:
assumed responsibility for preparat
Page 17 and 18:
MESSAGE TO SHAREHOLDERS João Ramal
Page 19 and 20: BUSINESS PLAN FOR 2004 - 2006 EDP p
Page 21 and 22: Within the scope for the simplifica
Page 23 and 24: EDP CORPORATE OFFICERS (2003-2005)
Page 25 and 26: José Morais Cabral Non-executive D
Page 27 and 28: CORPORATE GOVERNANCE EDP - Electric
Page 29 and 30: 1 Disclosure of Information >> 1.1
Page 31 and 32: The responsibilities and functions
Page 33 and 34: whose main function is controling t
Page 35 and 36: Comparative evolution of EDP shares
Page 37 and 38: Indicators - Capital Market (1) In
Page 39 and 40: of €335.2 million, of which €27
Page 41 and 42: financial operations and liabilitie
Page 43 and 44: 2 Exercise of voting rights and sha
Page 45 and 46: 3 Company Rules Internal Regulation
Page 47 and 48: 5 Management >> 5.1 Characteristics
Page 49 and 50: Policy of rewarding the members of
Page 51 and 52: 6 Group Management Support Services
Page 53 and 54: 7 Human Resources This chapter addr
Page 55 and 56: For the first time, a meeting of th
Page 57 and 58: 8 Pension Fund The Group companies
Page 59 and 60: 9 Information Systems The informati
Page 61 and 62: during 2003 by means of field infor
Page 63: • The larger number of environmen
Page 66 and 67: Following the sustained rise in 200
Page 68 and 69: Relatório & Contas 67/67
Page 72 and 73: 2003 - Annual Report - EDP The Cust
Page 74 and 75: 2003 - Annual Report - EDP • In S
Page 76 and 77: 2003 - Annual Report - EDP • Co-o
Page 78 and 79: 2003 - Annual Report - EDP The CPPE
Page 80 and 81: 2003 - Annual Report - EDP • Riba
Page 82 and 83: 2003 - Annual Report - EDP The Sopo
Page 84 and 85: 2003 - Annual Report - EDP More dyn
Page 86 and 87: 2003 - Annual Report - EDP Technica
Page 88 and 89: 2003 - Annual Report - EDP c) produ
Page 90 and 91: 2003 - Annual Report - EDP The foll
Page 92 and 93: 2003 - Annual Report - EDP In elect
Page 94 and 95: 2003 - Annual Report - EDP desired
Page 96 and 97: 2003 - Annual Report - EDP >> 1.3.3
Page 98 and 99: 2003 - Annual Report - EDP • Band
Page 100 and 101: 2003 - Annual Report - EDP Enertrad
Page 102 and 103: 2003 - Annual Report - EDP Of the v
Page 104 and 105: 2003 - Annual Report - EDP Direct a
Page 106 and 107: 2003 - Annual Report - EDP • To c
Page 108 and 109: 2003 - Annual Report - EDP • The
Page 111 and 112: FINANCIAL STATEMENTS - SUMMARY EDP
Page 113 and 114: EDP - Electricidade de Portugal, S.
Page 115 and 116: PROPOSAL FOR THE APPROPRIATION OF N
Page 117 and 118: ACKNOWLEDGEMENTS The Board of Direc
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