Business reviewThe table below summarizes the volume, by region, of crude oil <strong>and</strong>feedstock processed by <strong>BP</strong> for its own account <strong>and</strong> for third parties.Utilization data is also summarized below.thous<strong>and</strong> barrels per dayRefinery throughputs a <strong>20</strong>11 <strong>20</strong>10 <strong>20</strong>09US 1,277 1,350 1,238Europe 771 775 755Rest of World 304 301 294Total 2,352 2,426 2,287Refinery capacity utilizationCrude distillation capacityat 31 December b 2,679 2,667 2,666Refinery utilization c 88% 91% 86%US 87% 93% 85%Europe 91% 91% 89%Rest of World 84% 84% 83%a Refinery throughputs reflect crude oil <strong>and</strong> other feedstock volumes.b Crude distillation capacity is gross rated capacity, which is defined as the highest average sustainedunit rate for a consecutive 30-day period.c Refinery utilization is annual throughput divided by crude distillation capacity, expressed as apercentage.Overall refinery throughputs decreased by 74mb/d in <strong>20</strong>11 relative to<strong>20</strong>10, mainly due to the second quarter weather-related power outagesin the US.We continue to invest to develop the capability of producing cleanerfuels to meet the requirements of our customers <strong>and</strong> their communities.For example, in April <strong>20</strong>11, <strong>BP</strong> announced a major investment in a newhydrotreater unit <strong>and</strong> hydrogen plant at our Cherry Point refinery, calledthe clean diesel project. This project will allow the refinery to produce fuelsthat meet ultra-low sulphur diesel (ULSD) st<strong>and</strong>ards for rail <strong>and</strong> marinediesel customers. In addition, the new hydrogen plant will allow improvedoperation of naphtha reforming units at the refinery.In addition to refined petroleum products, we also blend <strong>and</strong>market biofuels at our refineries. Biogasoline (bioethanol) <strong>and</strong> biodiesel(hydrogenated vegetable oils <strong>and</strong> fatty acid methyl esters) continue togrow in volume, primarily in Europe <strong>and</strong> the US, as regulatory requirementsdem<strong>and</strong> heavier blending levels. Our response is to continue to developblend capabilities <strong>and</strong> to work with regulators, biofuels supply chains <strong>and</strong>other stakeholders to improve the sustainability of the biofuels we blend<strong>and</strong> supply.Downstream of our refineries, our priorities are to operate anadvantaged infrastructure <strong>and</strong> logistics network (which includes pipelines,storage terminals <strong>and</strong> road or rail tankers), drive excellence in operational<strong>and</strong> transactional processes, <strong>and</strong> deliver compelling customer offers in thevarious markets in which we operate.We supply fuel <strong>and</strong> related convenience services to retailconsumers through company-owned <strong>and</strong> franchised retail sites, as wellas other channels, including wholesalers <strong>and</strong> jobbers. We also supplycommercial customers within the transport <strong>and</strong> industrial sectors.Our retail network is largely concentrated in Europe <strong>and</strong> the US,but also has established operations in Australasia, <strong>and</strong> southern Africa. Wehave developed networks in China in two separate joint ventures, one withPetroChina <strong>and</strong> the other with China Petroleum <strong>and</strong> Chemical Corporation(Sinopec) <strong>and</strong> these joint ventures in China operate around 700 dualbr<strong>and</strong>ed sites.As at 31 December <strong>20</strong>11, <strong>BP</strong>’s worldwide retail network consistedof some 21,800 sites across the US, Europe, Australia, New Zeal<strong>and</strong> <strong>and</strong>southern Africa. This is a reduction of 300 since <strong>20</strong>10, primarily due toa focus on fewer higher throughput sites <strong>and</strong> portfolio changes such asthe southern African disposals. These retail sites are primarily br<strong>and</strong>ed<strong>BP</strong>, ARCO <strong>and</strong> Aral. We expect the number of sites to fall in <strong>20</strong>12 as wedispose of the southern part of our US West Coast FVC. In <strong>20</strong>11, br<strong>and</strong>edfuels sales in the US continued to recover from the oil effects of theDeepwater Horizon oil spill, <strong>and</strong> market share stabilized but remained lowerthan before the oil spill, partly caused by the slowdown in US gasolinedem<strong>and</strong>. We continue to invest in our fuels marketing in growing markets,for example in <strong>20</strong>11, we piloted a new convenience retail offer in Pol<strong>and</strong>with Carrefour.The table below shows the number of <strong>BP</strong>-br<strong>and</strong>ed retail sites by region.Number of retail sites operated under a <strong>BP</strong> br<strong>and</strong>Retail sites a b <strong>20</strong>11 <strong>20</strong>10 <strong>20</strong>09US 11,300 11,300 11,500Europe 8,<strong>20</strong>0 8,400 8,600Rest of World 2,300 2,400 2,300Total 21,800 22,100 22,400a The number of retail sites includes sites not operated by <strong>BP</strong> but instead operated by dealers,jobbers, franchisees or br<strong>and</strong> licensees that operate under a <strong>BP</strong> br<strong>and</strong>. These may move to or fromthe <strong>BP</strong> br<strong>and</strong> as their fuel supply or br<strong>and</strong> licence agreements expire <strong>and</strong> are renegotiated in thenormal course of business. Retail sites are primarily br<strong>and</strong>ed <strong>BP</strong>, ARCO <strong>and</strong> Aral.b Excludes our interest in equity-accounted entities which are dual-br<strong>and</strong>ed.Some of these retail sites include a convenience store which offersconsumers a range of food, drink <strong>and</strong> other consumables <strong>and</strong> services in aconvenient <strong>and</strong> innovative manner. The convenience offer includes br<strong>and</strong>ssuch as ampm, Wild Bean Café <strong>and</strong> Petit Bistro <strong>and</strong> includes partnershipswith leading retailers such as Marks & Spencer in the UK <strong>and</strong> Carrefour inPol<strong>and</strong>.<strong>BP</strong>’s integrated supply <strong>and</strong> trading function is responsible fordelivering value across the overall crude <strong>and</strong> oil products supply chain.This structure enables the optimization of <strong>BP</strong>’s FVCs to maintain a singleinterface with the oil trading markets <strong>and</strong> to operate with a single setof trading compliance processes, systems <strong>and</strong> controls. The oil tradingbusiness (including support functions) has trading offices in Europe, theUS <strong>and</strong> Asia <strong>and</strong> employs around 1,500 people. This enables the functionto maintain a presence in the more actively traded regions of the globaloil markets in order to gain an overall underst<strong>and</strong>ing of the supply <strong>and</strong>dem<strong>and</strong> forces across this market. It has a two-fold strategic purpose inour business.First, it seeks to identify the best markets <strong>and</strong> prices for our crudeoil, source optimal feedstocks for our refineries, <strong>and</strong> provide competitivesupply for our marketing businesses. In addition, where refineryproduction is surplus to marketing requirements or can be sourced morecompetitively, it is sold into the market. Wherever possible, the group willlook to optimize value across the supply chain. For example, <strong>BP</strong> will oftensell its own crude <strong>and</strong> purchase alternative crudes from third parties for itsrefineries where this will provide incremental margin.Second, the function seeks to create <strong>and</strong> capture incrementaltrading opportunities. It enters into the full range of exchange-tradedcommodity derivatives, over-the-counter (OTC) contracts <strong>and</strong> spot <strong>and</strong>term contracts (described in Certain definitions – commodity tradingcontracts on page 111). In order to facilitate the generation of tradingmargin from arbitrage, blending <strong>and</strong> storage opportunities, it also owns<strong>and</strong> contracts for storage <strong>and</strong> transport capacity. The group has developeda risk governance framework to manage <strong>and</strong> oversee the financial risksassociated with this trading activity, see Financial statements – Note 26 onpages 217-222.The group’s trading activities in oil are managed by the integratedsupply <strong>and</strong> trading function. In order to carry out the unique delegationsfrom the <strong>BP</strong> group, the integrated supply <strong>and</strong> trading function operates <strong>and</strong>enforces a robust system of internal control. The internal control systemsoperated by the regional business leads are augmented by internal supportfunctions that provide independent oversight, including product control,risk, trade completion <strong>and</strong> accounting <strong>and</strong> reporting. They are furthersupported by regional <strong>and</strong> group ethics <strong>and</strong> compliance <strong>and</strong> groupinternal audit.AviationOur global aviation business, Air <strong>BP</strong>, is one of the world’s largest <strong>and</strong> bestknown aviation fuels suppliers, serving many major commercial airlinesas well as the general aviation <strong>and</strong> military sectors. We have marketingsales in excess of 450 thous<strong>and</strong> barrels per day. Air <strong>BP</strong>’s strategic aim isto grow its position in the core locations of Europe, the US, Australasia<strong>and</strong> the Middle East, while focusing its portfolio towards airports that offerlong‐term competitive advantage.98 <strong>BP</strong> <strong>Annual</strong> <strong>Report</strong> <strong>and</strong> <strong>Form</strong> <strong>20</strong>-F <strong>20</strong>11
Business reviewLPGOur global LPG marketing business sells bulk, bottled, automotive <strong>and</strong>wholesale LPG products in 10 countries, with sales of over 50 thous<strong>and</strong>barrels per day. As noted in the Acquisitions <strong>and</strong> disposals section, <strong>BP</strong>announced in February <strong>20</strong>12 its intent to sell the bulk <strong>and</strong> bottled LPGbusinesses in nine countries, <strong>and</strong> will retain the autogas <strong>and</strong> wholesaleLPG sales from refineries which will be integrated into the fuels valuechains.LubricantsOur lubricants business manufactures <strong>and</strong> markets lubricants <strong>and</strong> relatedproducts <strong>and</strong> services to the automotive, industrial, marine, aviation <strong>and</strong>energy markets across the world. At the end of <strong>20</strong>11, the operating capitalemployed relating to the lubricants business was approximately $5 billionincluding goodwill of around $3 billion (see Financial statements – Note 10on pages <strong>20</strong>6-<strong>20</strong>7).We organize our lubricants business into customer sectors. Theautomotive sector serves the needs of l<strong>and</strong>-based vehicles including cars,trucks, motorbikes, buses, tractors, earth movers <strong>and</strong> other vehicles.Our industrial sector serves customers who run or maintain plant <strong>and</strong>equipment; our marine sector serves users of river <strong>and</strong> sea-going vessels;aviation serves aircraft operators <strong>and</strong> maintenance industries; <strong>and</strong> ourenergy sector serves the oil <strong>and</strong> gas <strong>and</strong> power industries.In the automotive lubricants sector, which accounts for more thantwo-thirds of our lubricants sales, we supply lubricants <strong>and</strong> other relatedproducts <strong>and</strong> services to intermediate customers such as retailers <strong>and</strong>workshops. These, in turn, serve end-consumers such as car, truck <strong>and</strong>motorcycle owners.<strong>BP</strong>’s marine lubricants business is one of the largest globalsuppliers of lubricants to the marine industry, with a global presence inover 800 ports. <strong>BP</strong>’s industrial lubricants business is a leading supplier tothose sectors of the market involved in the manufacturing of automobiles,trucks, machinery components <strong>and</strong> steel. We are also a leading supplier oflubricants for the oil, gas <strong>and</strong> aviation industries. In the oil <strong>and</strong> gas industrywe supply some of world’s largest production <strong>and</strong> drilling companies, <strong>and</strong>we estimate that we supply over 30% of the world’s subsea control fluids.In the aviation industry, we are the lubricants supplier for around 40% ofthe jet engines of the world’s commercial airlines.We look to market <strong>and</strong> sell our products across the world. We sellproducts direct to our customers in around 45 countries <strong>and</strong> use approvedlocal distributors for other geographies. Approximately 40% of ouremployees are located in non-OECD markets <strong>and</strong> around <strong>20</strong>% of staff arelocated in China <strong>and</strong> India alone. We are particularly strong in Europe <strong>and</strong>key Asia Pacific markets including India.Our lubricants business markets primarily through our major br<strong>and</strong>sof Castrol <strong>and</strong> <strong>BP</strong>, <strong>and</strong> through the Aral br<strong>and</strong> in specific European markets,notably Germany. Castrol is a recognized br<strong>and</strong> worldwide <strong>and</strong> we believeit provides us with a significant competitive advantage.Distinctive br<strong>and</strong>s, superior technology <strong>and</strong> building <strong>and</strong> sustainingcustomer relationships remain the cornerstones of our long-term strategy.Our participation in the value chain is focused on areas ofcompetitive differentiation <strong>and</strong> strength. These fall into three main areas:the development of formulations <strong>and</strong> the application of cutting-edgetechnology; developing product br<strong>and</strong>s <strong>and</strong> communicating the benefitsthat our products provide to our customers; <strong>and</strong> building <strong>and</strong> extendingour relationships with customers so that our products <strong>and</strong> services aredelivered in a manner which best meets their needs.We have chosen not to participate at scale in base oil or additivesmanufacturing. We are, however, one of the largest purchasers of base oilin the market.We participate in blending in locations where scale <strong>and</strong> competitiveadvantage can be sustained, or where customer service or security ofsupply are of critical importance <strong>and</strong> otherwise difficult to secure. We havea network of 27 wholly-owned <strong>and</strong> operated blending plants worldwide <strong>and</strong>joint ownership in five others operated by third parties.Our focus is on developing premium products, <strong>and</strong> we often workalongside original equipment manufacturers (OEMs) in doing this. The newCastrol EDGE professional range was launched in <strong>20</strong>11 to the franchisedworkshop market in Europe <strong>and</strong> Africa.In <strong>20</strong>11, approximately 45% of the lubricants replacement cost profitbefore interest <strong>and</strong> tax was generated from non-OECD markets.PetrochemicalsOur petrochemicals business is global, with operations in the US, Europe<strong>and</strong> Asia. The business buys a range of feedstocks for input into ourmanufacturing units, the majority of which have been built <strong>and</strong> operateutilizing our proprietary technology. We manufacture <strong>and</strong> market four mainproduct lines: purified terephthalic acid (PTA), paraxylene (PX), acetic acid,<strong>and</strong>, through joint ventures, olefins <strong>and</strong> derivatives (O&D). We also producea number of other speciality petrochemicals products. At the end of <strong>20</strong>11,the operating capital employed relating to the petrochemicals business wasapproximately $5 billion.Our strategy is to leverage our industry-leading technology in themarkets in which we choose to participate, to grow the business, <strong>and</strong> todeliver industry-leading returns. New investments are targeted principally inthe higher-growth Asian markets. We both own <strong>and</strong> operate 100%-ownedassets, <strong>and</strong> have also invested in a number of joint ventures in Asia, whereour partners are leading companies within their domestic market.PTA is a raw material used in the manufacture of polyesters usedin fibres, textiles <strong>and</strong> film, <strong>and</strong> polyethylene terephthalate (PET) bottles.PTA production requires PX as a feedstock, which we produce in the US<strong>and</strong> Europe <strong>and</strong> buy in Asia. PTA is then reacted with glycol to producepolyester chips or fibres, which are in turn used to produce PET bottles,polyester fibres <strong>and</strong> various speciality products, including protectivescreens for computers <strong>and</strong> TVs. PX production is primarily from the mixedxylene stream produced in a reformer within a refinery.Acetic acid is a versatile intermediate chemical used in a varietyof products such as paints, adhesives <strong>and</strong> solvents, as well as in theproduction of PTA. In producing acetic acid, we purchase methanol <strong>and</strong>either make or buy carbon monoxide (CO). CO can be produced from avariety of hydrocarbon feedstocks, including natural gas, naphtha, fuel oil<strong>and</strong> coal.Our O&D business is based in China <strong>and</strong> is focused on servingthe Chinese <strong>and</strong> Asian markets. The SECCO joint venture between <strong>BP</strong>,Sinopec <strong>and</strong> its subsidiary, Shanghai Petrochemical <strong>Company</strong>, is our mainO&D site <strong>and</strong> is <strong>BP</strong>’s single largest investment in China. <strong>BP</strong> also co-ownsone other naphtha cracker site outside Asia, which is integrated with ourGelsenkirchen refinery in Germany.The petrochemicals business runs 16 manufacturing sites inthe UK, the US, Belgium, Germany, China, Indonesia, South Korea,Malaysia <strong>and</strong> Taiwan, including our joint ventures, <strong>and</strong> we also have twopetrochemicals plants which are managed by the fuels business as theyutilize feedstock from our Gelsenkirchen refinery.Business review: <strong>BP</strong> in more depth<strong>BP</strong> <strong>Annual</strong> <strong>Report</strong> <strong>and</strong> <strong>Form</strong> <strong>20</strong>-F <strong>20</strong>11 99
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