CATALOG - University of Maryland University College

XMBA (Business Administration—Executive)XMBA 603 Marketing, Entrepreneurship,and New Product Development (6)A study of business development strategies from the perspective ofcustomer needs and preferences. Market research approaches, productand service design processes and life cycles are introduced.Workshops, team projects, and case studies, are used to developeffective marketing programs that recognize the increasing importanceof electronic commerce as a distribution channel.XMBA 604 Technology and Operations Management (6)An overview of the latest information technologies and operationsmanagement techniques that enable an organization to operatearound the world and around the clock. Tools that managers useto measure operational efficiency and effectiveness are introduced,including statistical process control, decision trees, forecasting techniques,expert systems, and organizational benchmarking. Effectiveproject management techniques, important to introducing newproducts and analyzing and improving an organization’s processes,are introduced.XMBA 606 International Business, Trade, and Business Law (6)A study of how various strategic facets must be managed in theglobal context of trading and regulatory systems and the growingconcerns about national competitive advantage. The impact on corporatedecision making of laws, regulatory structures, and publicpolicies at the local, state, national, and international levels are discussed.In addressing national competitive advantage, participantsconsider the impact of technology innovation, international trade,and business and antitrust laws on business organizations.XMBA 607 Strategy and Capstone Project (6)Participants are teamed with sponsoring organizations to developa strategic action plan that integrates management techniques andmethodologies covered in the previous seminars. Focus on strategicmodels, strategy formulation and implementation, organizationalassessment, and the creation of business plans, leads to insight intostrategic thinking and practical application. Working in teams, participantsdevelop business plans for their sponsoring organizationsthat may include a new market entry strategy, a product developmentproject, or an organizational assessment with appropriatechange strategy.XMBA 605 Financial Systems and Management Accounting (6)A study of economic decision making and the techniques and toolsmanagers use to analyze the financial performance of their organizations.Performance measurement techniques include economicvalue added, the balanced scorecard, open-book management, andactivity-based costing. The theory of constraints is introduced toanalyze the value an organization provides to the customer. Othertools are used to value intellectual property and whole businessesfor purposes of joint ventures, mergers, or acquisitions. In assessingthe broader economic environment of an organization, participantsanalyze the changing global economy, including the evolution offinancial markets in response to rapidly expanding worldwideinvestment opportunities.www.umuc.edu/grad 107