CATALOG - University of Maryland University College

MASTER’S DEGREE ANDCERTIFICATE PROGRAMSProgram OverviewThe curriculum requires 36 credits of coursework and consists of12 credits of core coursework, 21 credits of specialization coursework,and a 3-credit capstone course.SpecializationsThe Master of International Management degree program offersthree specializations, each covering subject areas relevant to today’scareer fields. Each specialization prepares students for one of severalpossible career paths, depending on the student’s background andemployer criteria.International Enterprise ManagementThe international enterprise management specialization preparesmanagers to plan and execute strategies in a global environment,as well as to identify and take advantage of global business opportunities.The specialization covers international trade and economicpolicy, strategic investment and partnering, issues and practices inhuman resource management, financial management in organizations,multinational financial management, information systemsfor managers, and international marketing management.CAREER PATHS• Senior-level manager in a multinational enterprise• International business generalist• International business consultant• Director of an international business unit• Senior policy analyst for multinational enterpriseInternational Financial ManagementThe international financial management specialization preparesmanagers to deal with an organization’s financial operations in aglobal context. The specialization covers international trade andeconomic policy; strategic investment and partnering; financialmanagement in organizations; capital markets, institutions, andlong-term financing; investment valuation; strategic financial management;and multinational financial management. The programemphasizes development of management skills and the use of financialanalysis in decision making and performance management inglobal organizations.CAREER PATHS• Controller or treasurer for an international company/organization• International financial manager• Capital investment analyst• Financial liaison with international business units• Credit or cash manager• International financial consultant or advisor• International financial, budget, or management analystInternational Marketing ManagementThe international marketing management specialization creates asolid foundation for marketing management with a particular focuson marketing in a global environment. It is designed for managersin the public, private, or nonprofit sectors who need to market theirorganization’s products and services to consumers or other businessesdomestically and internationally. The specialization focuses on theknowledge and skills that managers need in order to attract customers.Coursework covers defining the scope of 21st century marketing,developing and executing effective marketing strategies, adapting torapidly changing technologies, building customer satisfaction andretention, and facilitating communications successfully (from theinternational organization to the customer as well as from the internationalcustomer to the organization).CAREER PATHS• International marketing manager (business-to-business orbusiness-to-consumer)• Internet marketing manager• Direct marketing manager• International product/brand manager• International manufacturer’s representative• International account executive (business or consumer products)• International market research analyst• International promotions managerCourse descriptions are found on pp. 69–107.18GRADUATE CATALOG | 2008–2009