CATALOG - University of Maryland University College

DMGT 860 Postdoctoral Seminar and Practicum in Teaching (3)(Open to UMUC Doctor of Management graduates and to graduatesof other terminal degree programs by permission. Designed forthose interested in teaching at the college level.) An interactivestudy and application of fundamental theories, concepts, methods,and strategies for successfully teaching adult learners in postsecondaryclassrooms, both online and on-site. Focus is on weavingdiscipline content with teaching methods that support learning ina discipline. Activities include observing classes, applying modelpractices, and designing and implementing course components.DMGT 890 Dissertation Theory Paper (4)The identification and refinement of the dissertation topic. Focusis on identifying research questions relevant to the chosen topic,conducting a review of the literature on that topic, and developinga conceptual model and associated hypotheses.DMGT 891 Dissertation Empirical Paper (4)The selection of the dissertation’s research methodology to evaluatethe conceptual model and hypotheses. Focus is on identifyingappropriate sources of data, collecting and analyzing the data inthe context of the chosen methodology, and drawing conclusionsregarding the conceptual model and associated hypotheses.DMGT 892 Dissertation Futurist Paper (4)A discussion of the future impact of the dissertation research onthe management of organizations. The chosen area of specialty isexamined more broadly in the context of such organizational issuesas innovation, sustainable development, information assurance, andenterprise continuity.DMGT 893 Dissertation Submission (3)The completion and defense of the dissertation before the dissertationadvisor, the cohort advisor, and the assigned faculty member.DMGT 899 Continuing Registration (1)Continuing refinement of the dissertation to prepare for final submissionand defense.EBUS (E-Business)EBUS 610 Introduction to E-Business (3)(Formerly ECOM 610.) An overview of the managerial, strategic,and technical aspects of e-commerce functions, processes, andinteractions. Topics include an introduction to the economics ofinformation and information products; definitions of e-commerceretailing, e-tailing, and portals; a brief history of e-commerce;e-commerce business models; the roles of e-supply chains, corporateportals, and public business-to-business exchanges; e-supportservices, auctions, and e-commerce security issues and processes;the impact of e-commerce on organizational strategy and industrystructure; in-depth assessment of successful e-commerce strategies;social, ethical, and other emerging issues related to e-commerce;and innovative e-commerce systems. Overviews of the technologiesthat enable e-commerce, including telecommunications technologytrends, portals and search engines, Web site design and management,electronic payment systems, security, e-publishing and digitaldownload features, and mobile commerce and pervasive computing,are presented.EBUS 620 E-Marketing (3)(Formerly ECOM 620.) An exploration of e-marketing approaches,research methods, and technologies, as well as 21st century advertisingstrategies used online and offline by organizations, corporations,and innovators worldwide. Focus is on analysis and creativedevelopment of effective global marketing strategies using theWeb—one of the most significant forces to affect marketing sincethe emergence of mass media. Topics include understandingdemographic research strategies, comparing international Website e-marketing features, attracting and managing Web site traffic,understanding effective online business marketing strategies, anddeveloping a final e-marketing plan that addresses the componentsof market research and online/offline advertising to “drive traffic”to a Web site.EBUS 630 Social, Legal, Ethical, and Regulatory Issues (3)(Formerly ECOM 670.) A study of the protection of intellectualproperty on electronic networks through trademarks, copyrights,and patents. Privacy and liability issues are examined in areas thatinclude the handling of e-mail, the electronic dissemination ofdata, and the regulatory requirements for the safeguarding of confidentialityof information. Society’s responsibility to provide universalavailability of Web-based technologies is considered, andan ethical framework for the development and implementationof e-commerce applications is developed.www.umuc.edu/grad 81