CATALOG - University of Maryland University College

Program-Career Map, contd.MARKETING AND MASS COMMUNICATIONPATHWAYS CAREER OPTIONS ACADEMIC PROGRAMS PAGEMarketing • Marketing manager (business-to-business orbusiness-to-consumer)• Internet marketing manager• Direct marketing manager• Product/brand manager• Manufacturer’s representative• Retail manager• Account executive (business or consumer products)• Market research analyst (entry-level)• Promotions manager• Production manager• E-learning specialist/consultant• Project/program manager(in e-learning related areas)• Director of advertising• Advertising manager• Director of marketing communications• MS in management, marketing specialization• MDE– distance education technologyspecialization– distance education policy and managementspecialization431313Multimedia Production • Software engineer• Production manager• Web designer• Project manager• Technical director• Production manager• Pedagogical expert (online learning);• Coordinator of online instruction• Online librarian/resource manager• Program evaluator/educational consultantPublic Relations • Public relations manager• Director of public relations• Corporate communications manager• Director of media relations• Account manager• Communications writer• Director of public affairs• Promotion director• Internal communications manager• MS in information technology,informatics specialization• MDE– distance education technologyspecialization– distance education teaching and trainingspecialization• MS in management, public relationsspecialization35131344www.umuc.edu/grad 173