CATALOG - University of Maryland University College

MASTER’S DEGREE ANDCERTIFICATE PROGRAMSNonprofit and Association ManagementThe nonprofit and association management specialization isdesigned for current and potential managers of organizations in thenonprofit sector, including associations, development organizations,foundations, and political organizations. A thorough understandingof the sector is provided, with a special emphasis on management ofnonprofit organizations; financial management; revenue generationand cost control issues; legal foundations and governance; recruitmentand management of volunteers; approaches to promotion,marketing, and fundraising; and outcome and process evaluation ofnonprofits. Contemporary concerns such as organizational quality,diversity, and ethics also are examined.CAREER PATHS• Board member or director• Executive director• Executive vice president• Chief executive officer• Policy analyst• Government liaison• Director of marketing and development• Program director• Membership director• Technical expert• Social entrepreneur/nonprofit founder• VolunteerProcurement and Contract ManagementThe procurement and contract management specialization isdesigned for individuals who are involved in contract administrationor procurement activities in the private, public, and not-for-profitsectors. The courses in this program provide a foundation forunderstanding both the strategic and operational aspects of the procurementfunction.CAREER PATHS• Contract specialist• Contract officer• Contract manager/administrator• Procurement specialist• Procurement manager/administrator• Purchaser/buyer• Logistics specialist• Logistics analyst• Logistics manager/administratorProject ManagementThe project management specialization provides a strong theoreticaland practical foundation in project management. The specializationis designed to serve managers and other professionals who wish toacquire, enhance, and certify their knowledge and skills to successfullydesign, integrate, develop, and manage projects. Students gain handsonexperience using various project management tools and techniquesto successfully manage real-world projects of varying sizes and degreesof complexity. Additionally, students apply emerging principles andmethods in the modern project management field.CAREER PATHS• Program manager• Director• Chief executive officerRECOGNITION/PROFESSIONAL CERTIFICATIONThe Graduate School of Management and Technology is a ProjectManagement Institute–Registered Educational Provider.Public RelationsThe public relations specialization is designed to meet the needs ofboth entry-level employees and working professionals who seek a moreformal grounding in the field. The specialization emphasizes publicrelations theory, legal and ethical issues, and the analytical and creativeskills necessary to excel in the profession. The capstone experience providesan opportunity to observe and participate in the production andassessment of a public relations campaign in which students analyzethe effects of various strategies and practices in the workplace.CAREER PATHS• Director of public relations• Corporate communications manager• Director of media relations• Account manager• Communications writer• Director of public affairs• Promotion director• Internal communications managerCourse descriptions are found on pp. 69–107.44GRADUATE CATALOG | 2008–2009