[PDF] Community Development Toolkit - CommDev

Stakeholder Analysis2continuedTable 5: Stakeholder analysis matrixName/group ofstakeholdersXYZView of projectInfluenceImpactPos Neutral Neg H M L H M L✓✓✓✓ ✓ ✓✓ ✓✓RELATIONSHIPS TOOLSSTEP 4Each stakeholder’s position in relation to theproject is illustrated in a stakeholder map,such as that included in the IFC guide, andreproduced in Figure 2. To do this, plot thestakeholders according to their ability toinfluence the company’s activities (verticalaxis) and the degree to which they areaffected by the project (horizontal axis).Colour-code the stakeholders accordingto their level of support for the project.In Figure 2 you would want to prioritize thedevelopment of an effective engagementstrategy for the two influential andsignificantly impacted stakeholders whooppose the project as a matter of urgency.Figure 2: Prioritizing stakeholder engagement activities 23Capacity to influenceHighStakeholder mapLowKeySupportiveSupportive with conditionsNeutralOpposedLowDegree impacted by the projectHigh23 Taken from IFC, Strategic Community Investment: A Good Practice Handbook for Companies Doing Business inEmerging Markets, Washington DC, June 2010, page 27.Community Development Toolkit55