[PDF] Community Development Toolkit - CommDev

Strategic Planning Framework6continuedTable 10: Step-by-step process for developing a vision and mission statementStepAction1 Learn what is important topeople in your communityDescriptionKnowing the important issues in your community isvital for the establishment of a strong, effective andenduring development program. Your first step indeveloping your vision and mission is to define theissues that matter most to people in your community.Do so through consultation, surveys or facilitated focusgroups. Identify what is important to the community,and what local people perceive to be the community’sstrengths and problems, and what people wish thecommunity was like. As all of these activities shouldhave been undertaken in the baseline study and SocialImpact and Opportunities Assessment (tools 11 and12), this information may already be available to thecompany.PLANNING TOOLS2 Decide on the generalfocus of your programOnce you have heard what the community has to say,decide the general focus of your program.• What topic is most important to your organization andyour community?• What level will you work at – the village, local area orbroader region?• Is there a niche opportunity for your company toestablish a name for itself in a specific field where areal difference could be made?• Are there groups already working on topics in theregion who your company could partner with?➜Community Development Toolkit89